The Cheers Multi supplement is positioned as a first of its kind for drinkers to incorporate into their routine to stave off the effects of enjoying drinks throughout their schedule. The dietary supplement is formulated with niacin, choline, betaine, magnesium, zinc and a range of B vitamins, which are lost when alcohol is metabolized. These ingredients are intended to help a person's body maintain health liver function, regulate sleep and manage their metabolism, amongst other things.
CEO and Founder Brooks Powell spoke on the new Cheers Multi supplement saying, "Cheers Multi was born from our Liver Habits Score research. What we found is that just like an athlete needs more protein than the average person, people who drink — such as 2–3x per week — also have different nutritional needs than the average non-drinker. If someone is already taking a multivitamin, they can simply replace their current multivitamin with ours if they are someone who drinks alcohol with any regularity.”
What's Driving This Trend
- Drinker-focused Supplements
- The trend of developing vitamin supplements specifically targeted towards individuals who consume alcohol presents opportunities for further innovation and product differentiation.
- Personalized Supplements
- The development of tailored vitamin supplements for different lifestyles indicates a disruptive innovation opportunity to personalize offerings for different subsegments of consumers.
- Nutraceuticals for Health
- The rise of nutraceuticals, such as the Cheers Multi supplement, highlights the growing trend of consumers seeking proactive approaches to manage and maintain their health and well-being.
Who This Affects Most
- Alcohol
- The alcohol industry stands to benefit from the development and marketing of complementary nutritional supplements that cater to regular drinkers, as it presents an opportunity to differentiate and add value to the consumer experience.
- Wellness
- The wellness industry could leverage the trend of developing supplements targeted towards different lifestyles to create innovative products that cater to unique needs and goals of consumers.
- Pharmaceuticals
- Pharmaceutical companies could explore the production of nutritional supplements, such as nutraceuticals, since they can provide holistic health solutions to consumers looking for alternative or complementary remedies.
