Thrive Unveils the 'Thrive Play' Functional Beer with Ten Vitamins
Kanesa David — December 12, 2023 — Lifestyle
References: thrivebeer & foodingredientsfirst
Belgium's Thrive introduces 'Thrive Play,' a groundbreaking healthy beer infused with ten vitamins, providing 50% of the recommended daily vitamin D3 and all B vitamins per can. The innovation aims to broaden Thrive's audience beyond the sports community, previously targeted with an alcohol-free sports beer boasting 10g of protein per serving.
The vitamins in 'Thrive Play' contribute to normal muscle function, energy metabolism, and immune system support while reducing fatigue. Notably, this non-alcoholic beer also contains fewer calories than traditional counterparts, reflecting Thrive's commitment to merging health benefits with a traditionally alcoholic beverage, catering to a diverse consumer base seeking a healthier alternative.
“Thrive Play is very fruity and floral, with hints of citrus. We worked with some exotic hops to give it a nice hoppy character. We wanted to make a balanced, great-tasting, alcohol-free beer," said Lauren D'Hoore, Thrive's founder.
Image Credit: Thrive Beer
The vitamins in 'Thrive Play' contribute to normal muscle function, energy metabolism, and immune system support while reducing fatigue. Notably, this non-alcoholic beer also contains fewer calories than traditional counterparts, reflecting Thrive's commitment to merging health benefits with a traditionally alcoholic beverage, catering to a diverse consumer base seeking a healthier alternative.
“Thrive Play is very fruity and floral, with hints of citrus. We worked with some exotic hops to give it a nice hoppy character. We wanted to make a balanced, great-tasting, alcohol-free beer," said Lauren D'Hoore, Thrive's founder.
Image Credit: Thrive Beer
Trend Themes
1. Functional Beer - Thrive Play introduces a groundbreaking healthy beer infused with ten vitamins, providing 50% of the recommended daily vitamin D3 and all B vitamins per can, broadening its audience beyond the sports community.
2. Health-conscious Beverages - Thrive's commitment to merging health benefits with a traditionally alcoholic beverage reflects a growing consumer base seeking a healthier alternative.
3. Non-alcoholic Innovations - Thrive Play, a non-alcoholic beer with fewer calories than traditional counterparts, showcases disruptive innovation in the beer industry.
Industry Implications
1. Beer - Thrive Play's healthy and flavorful beer introduces disruptive innovation in the beer industry.
2. Functional Beverages - Thrive's functional beer with added vitamins taps into the growing market of health-conscious beverages.
3. Alcohol Alternatives - Thrive Play's non-alcoholic beer offers a disruptive innovation in the alcohol industry, appealing to those seeking healthier options.
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