Corona Canada Launches Alcohol-Free Beer, 'Sunbrew 0.0%'
Niko Pajkovic — January 5, 2022 — Lifestyle
References: corona & beveragedaily
Corona Canada has announced the launch of its first non-alcoholic beer, the Corona Sunbrew 0.0%. Standing out amidst the increasingly crowded alcohol-free market, the new buzz-free beverage has also been infused with vitamin D, allowing consumers to reap the benefits of "Sunshine, Anytime" during the winter months.
The product is geared specifically towards Canadians, which makes sense considering the country faces limited sunlight throughout eight months of their year. Moreover, the product sees Corona enter the burgeoning non-alcoholic market, which, according to the company, witnessed substantial growth between 2020 and 2021. In addition, the beverage presents Canadian consumers with a new low-cal beer option as each bottle of Sunbrew contains just 60 calories.
"Knowing that Corona Sunbrew 0.0% is the only non-alcoholic beer that contains vitamin D in the world provides a unique opportunity in the market," said Mike Bascom, Senior Marketing Director, Corona Canada.
Image Credit: Corona
The product is geared specifically towards Canadians, which makes sense considering the country faces limited sunlight throughout eight months of their year. Moreover, the product sees Corona enter the burgeoning non-alcoholic market, which, according to the company, witnessed substantial growth between 2020 and 2021. In addition, the beverage presents Canadian consumers with a new low-cal beer option as each bottle of Sunbrew contains just 60 calories.
"Knowing that Corona Sunbrew 0.0% is the only non-alcoholic beer that contains vitamin D in the world provides a unique opportunity in the market," said Mike Bascom, Senior Marketing Director, Corona Canada.
Image Credit: Corona
Trend Themes
1. Non-alcoholic Beer - The trend towards non-alcoholic beer continues to grow, and companies can innovate by infusing these drinks with vitamins and other healthy ingredients.
2. Vitamin-infused Beverages - Adding vitamins and other beneficial ingredients to beverages is a trend that appeals to consumers who are interested in overall health and wellness.
3. Low-calorie Beer - The rise of low-calorie beer has seen a renewed interest in light beers and other low-calorie options, allowing consumers to drink without fear of sacrificing their fitness goals.
Industry Implications
1. Alcohol-free Beverages - Companies can continue to innovate in the growing non-alcoholic beverage market, offering unique flavors and combinations of beneficial ingredients.
2. Functional Beverages - The trend towards functional beverages, such as those infused with vitamins and supplements, creates a unique opportunity for companies to appeal to health-conscious consumers.
3. Fitness and Wellness - Innovations in low-calorie and vitamin-infused beverages can be marketed towards those looking for healthy alternatives to traditional alcoholic drinks, aligning with trends towards fitness and wellness.
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