One of the top three food trends identified by some of the largest food and beverage brands is sustainable sourcing of products and ingredients, along with the resurgence of non-alcoholic beverages. One brand setting itself apart in these categories is HARMON’S – Ontario’s first sustainable and organic non alcoholic craft beer. The brand was created in 2021 by Steve Abrams, Rob Doyle and Mike Cuch who boast over 20 years of experience in the craft beer industry.
HARMON'S has been praised for "actually tasting like beer" thanks to its careful craft methods that don't compromise the craft, hops, or flavor of the beverage. Moreover, the non alcoholic craft beers boast zero grams of sugar with calories ranging between 40 to 60. The brand offers three delicious flavors including Lunchbox Non-Alc Lagered Ale, Jack Pine Non-Alc Pale Ale, and Half-Day Non-Alc Hazy IPA.
Consumers can purchase HARMON'S beer online.
Image Credit: HARMON'S
Why This Trend Is Growing
- Sustainable Sourcing
- Non-alcoholic craft beers made from sustainable and organic ingredients are becoming more popular as consumers prioritize sustainable sourcing.
- Resurgence of Non-alcoholic Beverages
- As consumers reduce their alcohol intake, non-alcoholic craft beers offer a flavorful alternative to traditional alcoholic beverages, leading to a resurgence of non-alcoholic beverages.
- Low-sugar Options
- Non-alcoholic craft beer brands like HARMON'S are offering zero-sugar options to appeal to health-conscious consumers who still want to enjoy a flavorful beverage.
Industries Being Reshaped
- Craft Beer
- Craft beer companies can capitalize on the trend of non-alcoholic craft beers by offering a wider variety of sustainably sourced, non-alcoholic options.
- Non-alcoholic Beverages
- Brands in the non-alcoholic beverage industry can expand their product lines to include flavorful non-alcoholic craft beers, catering to consumers who want a tasty and unique beverage without the alcohol content.
- E-commerce
- Online retailers offering non-alcoholic craft beers can provide customers with a convenient and accessible way to enjoy these sustainably sourced and non-alcoholic beverages from home.
