0.0% ABV Rhinestone Appeals to Sober-Curious Consumers
Laura McQuarrie — December 8, 2025 — Lifestyle
References: drinkrhinestone & finance.yahoo
Rhinestone is a bold new line of alcohol-free brews crafted for drinkers and non-drinkers alike, and offers an alternative to traditional non-alcoholic beers that promises to be particularly enticing in Dry January.
Nearly one in three adults in the United States participated in Dry January last year, and Rhinestone is positioning itself as one of the non-alcoholic category's most approachable options. Made with sober-curious consumers in mind, 0.0% ABV Rhinestone boasts five calories, zero carbs, a gluten-free formula, and "a flavor profile engineered for crushability" without the alcohol or the next-day sluggishness. Rhinestone is available in four fresh and enticing varieties: Original, Mexican Lime, Blood Orange, and Desert Grapefruit.
In partnership with Sprouts Farmers Market, Rhinestone is rolling out its Mexican Lime 6-pack across 47 Arizona stores beginning January 2026.
Nearly one in three adults in the United States participated in Dry January last year, and Rhinestone is positioning itself as one of the non-alcoholic category's most approachable options. Made with sober-curious consumers in mind, 0.0% ABV Rhinestone boasts five calories, zero carbs, a gluten-free formula, and "a flavor profile engineered for crushability" without the alcohol or the next-day sluggishness. Rhinestone is available in four fresh and enticing varieties: Original, Mexican Lime, Blood Orange, and Desert Grapefruit.
In partnership with Sprouts Farmers Market, Rhinestone is rolling out its Mexican Lime 6-pack across 47 Arizona stores beginning January 2026.
Trend Themes
1. Sober-curious Movement - The rise of the sober-curious movement is creating a demand for innovative, alcohol-free beverages like Rhinestone that cater to those seeking mindful drinking experiences.
2. Functional Beverage Innovation - The development of alcohol-free brews that offer attributes like low calorie and gluten-free options aligns with the broader trend towards functional beverages that provide health benefits without compromising taste.
3. Dry January Participation - Increasing engagement in Dry January highlights a growing market for brands like Rhinestone, which are strategically positioned with enticing non-alcoholic options for the health-conscious consumer.
Industry Implications
1. Non-alcoholic Beverage Industry - The non-alcoholic beverage industry is experiencing a transformation as products like Rhinestone appeal to a broader audience of those seeking diverse, alcohol-free alternatives.
2. Health and Wellness Sector - As consumers increasingly prioritize health and wellness, industries are seeing opportunities in creating more health-forward choices, such as low-calorie and gluten-free drinks.
3. Retail Distribution Channels - Partnerships with retailers like Sprouts Farmers Market demonstrate the importance of strategic distribution in introducing innovative alcohol-free products to target markets effectively.
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