Rhinestone, an Arizona-based brand that produces non-alcoholic beer, has expanded its retail presence throughout the state by securing a partnership with Whole Foods Market, which will carry its Mexican Lime six-packs in all Arizona locations starting in May 2026.
The Mexican Lime non-alcoholic beer contains zero percent alcohol, just five calories, no carbohydrates, and is gluten-free. These features make it one of the lightest options available in the non-alcoholic beer category.
Rhinestone positions its Western-inspired brews as a social choice for people who enjoy the taste and ritual of beer but prefer to avoid impairment, whether for a short period or as a long-term lifestyle. Dustin Johnson, Founder of Rhinestone, shares: "Rhinestone was built for long days and longer nights – for people who still want something cold in their hand without it slowing them down."
Image Credit: Rhinestone
Why This Trend Is Growing
- Zero-alcohol Craft Flavorization
- A rise in craft-style, zero-alcohol beers featuring bold flavor profiles like Mexican lime is reshaping product development toward taste-first nonalcoholic offerings with premium positioning.
- Functional Low-cal Beverage Positioning
- Products that combine ultra-low calories, zero carbs, and gluten-free claims are enabling new shelf categories oriented around health-conscious indulgence and macro-friendly social drinks.
- Ritual-oriented Alcohol-free Social Drinking
- Beverages designed to preserve the beer drinking ritual without impairment are reframing consumer occasions—from long workdays to nightlife—toward sustained sober socialization.
Industries Being Reshaped
- Retail Grocery Chains
- Whole Foods–style national and regional grocery retailers are creating expanded distribution pathways for premium nonalcoholic craft SKUs that blur the lines between beverage aisle and specialty wellness sections.
- Non-alcoholic Beverage Manufacturing
- Producers focused on reformulation and flavor engineering are positioned to disrupt traditional brewing by delivering low-calorie, gluten-free alternatives that mirror craft beer complexity.
- Event Hospitality and Nightlife
- Bars, festivals, and hospitality venues are seeing demand for sophisticated alcohol-free options that allow hosts to cater to sober-curious consumers without compromising on ritual or presentation.
