Figueroa Mountain Brewing is renowned for its 'Hoppy Poppy IPA,' celebrated for its in-your-face hops and telling aromas, which is precisely why the California-based brewery has gone ahead and launched a non-alcoholic IPA that offers the same flavor profile with none of the booze.
The 'Hoppy Poppy Non-Alcoholic IPA' makes use of the same hop characteristics but comes in at less than 0.5 percent ABV (alcohol by volume). This delicious booze-free brew is available for purchase at a number of retailers around Southern California in six-packs containing 12-ounce cans.
With its authentic flavor profile, the 'Hoppy Poppy Non-Alcoholic IPA' will appeal to people adopting moderate drinking as well as old-stock beer-drinkers looking to try something different.
“We are thrilled to offer a non-alcoholic version of our popular Hoppy Poppy IPA,” said Figueroa Mountain Brewing's CEO and co-founder Jaime Dietenhofer. “We know that many people are looking for alternatives to traditional beers, and this new offering is perfect for those who want to enjoy a great-tasting beer without the alcohol.”
Image Credit: Figueroa Mountain Brewing
What Makes This Trend Stand Out
- Non-alcoholic Beers
- Non-Alcoholic Beers industry can innovate by offering the same taste and flavor profile of alcoholic beers in non-alcoholic versions
- Moderate Drinking
- Moderate Drinking trend can be leveraged by breweries by offering a variety of non-alcoholic beers to cater to people who want to enjoy a great-tasting beer without alcohol
- Booze-free Brews
- Booze-Free Brews trend is growing in the industry with increased demand for innovative non-alcoholic beers that maintain authentic flavor profiles
Sectors Adopting This
- Craft Beer
- Craft Beer industry can attract customers looking for alternatives to traditional beers by offering unique non-alcoholic versions
- Alcohol-alternative Beverages
- Alcohol-Alternative Beverages industry can expand offerings by introducing innovative non-alcoholic beer options with authentic flavors and profiles
- Retail
- Retail industry can tap into increased demand for non-alcoholic beers by stocking and promoting them in-store
