Sierra Nevada is entering the non-alcoholic beverage market with Hop Splash, its own sparkling water infused with Citra and Amarillo hops. Hop Splash is described as a "sparkling hop-infused water that goes 100% on hop flavor and nada on everything else: zero alcohol, zero calories, zero carbs, and zero sugar" and it's suited for moments that call for alcohol-free refreshment. The IPA-inspired beverage is said to be full of the fruity flavors of peach, mango and passionfruit, plus it provides a crisp and clean drinking experience that quenches thirst.
Craft beer is a complex market and with consumers' preferences and palates shifting, many breweries are creating hard seltzers, hard sparkling water or entirely non-alcoholic options that are just as refreshing.
Key Themes Behind This Trend
- Non-alcoholic Beverages with Unique Infusions
- Crafting non-alcoholic drinks that feature unexpected flavors and ingredients, like hop-infused sparkling water, creates a disruptive innovation opportunity.
- Alternative Refreshment Options
- With shifting consumer preferences, creating refreshing options like entirely non-alcoholic beverages or alternatives to traditional beer presents a disruptive innovation opportunity.
- Exciting Flavor Combinations
- Combining unexpected flavors like peach, mango, and passionfruit with hops to create a crisp and refreshing drinking experience presents a disruptive innovation opportunity.
Where This Applies
- Beverage Manufacturing
- Beverage manufacturers can consider expanding their product lines to include unique non-alcoholic options, like hop-infused sparkling water, in response to shifting consumer preferences and tastes.
- Craft Beer Industry
- Craft breweries can create alternative refreshment options, like entirely non-alcoholic offerings, to stay competitive in the changing market and meet evolving consumer preferences.
- Sparkling Water Industry
- Sparkling water companies can explore unique infusions, like hops, to differentiate their products and offer consumers exciting flavor options in a crowded market.
