Tons of beer brands are entering the non-alcoholic space and Sierra Nevada is one of the newest ones, joining the ranks of other brands diversifying their options for drinkers and non-drinkers alike with non-alcoholic brews.
This first-of-its-kind release from Sierra Nevada introduces Trail Pass IPA and Trail Pass Golden, both of which are refreshing options that suit moments that call for non-alcoholic offerings. Notably, both of these products are made with traditional fermentation methods rather than alcohol removal post-brewing. As such, Sierra Nevada reports that "this process results in a higher-quality beverage more like traditional beer, but with less than 0.5% ABV."
In addition to its new non-alcoholic brews, Sierra Nevada debuted Hop Splash Citrus as a zero-alcohol sparkling water infused with real fruit juice.
Why This Trend Is Growing
- Non-alcoholic Beer Brands
- The non-alcoholic space is experiencing a surge of beer brands diversifying their options for drinkers and non-drinkers alike with non-alcoholic brews.
- Traditional Fermentation Methods
- Sierra Nevada's non-alcoholic brews stand out as they are made with traditional fermentation methods rather than alcohol removal post-brewing, resulting in high-quality beverages more like traditional beer.
- Zero-alcohol Sparkling Water
- Sierra Nevada expands beyond non-alcoholic beer by introducing Hop Splash Citrus, a zero-alcohol sparkling water infused with real fruit juice.
Industries Being Reshaped
- Beverage Industry
- The non-alcoholic beer trend presents opportunities for growth and innovation within the beverage industry.
- Craft Beer Industry
- Traditional fermentation methods in non-alcoholic brews can disrupt the craft beer industry by appealing to a wider range of consumers.
- Sparkling Water Industry
- The introduction of zero-alcohol sparkling water infused with real fruit juice by Sierra Nevada opens up possibilities for innovation within the sparkling water industry.
