Liberation Brewing Co.'s first low-alcohol product, Liberation IPA Zero, takes inspiration from the company's original Liberation IPA recipe and it offers the full flavor of an IPA with less than 0.5% alcohol. The recipe is refreshing thanks to a blend of English, US and New Zealand hops with notes of citrus and stone fruit.
Tim Hubert, Managing Director, Liberation Wholesale and Liberation Brewery says: “According to ONS data, a fifth of Brits are now teetotal, making them an obvious market for alcohol-free adult drinks. The NoLo market is only going to grow in popularity as consumers demand more choice."
The first-of-its-kind product from the award-winning brewery is made with time-tested brewing techniques and it provides an uncompromising flavor experience for those who don't wish to partake in alcohol for one reason or another.
Why This Trend Is Growing
- Low-alcohol Ipas
- Brewers can create more low-alcohol IPA options to cater to the growing NoLo market segment.
- Nolo Market Growth
- The adult beverage industry can create more NoLo options as the market for non-alcoholic drinks continues to rise.
- Blended Hop Flavors
- Hop blending allows brewers to create unique flavor profiles for low-alcohol IPAs to cater to varied consumer preferences.
Industries Being Reshaped
- Beverage Industry
- The beverage industry can innovate by creating unique and full-flavored non-alcoholic beers to cater to the growing NoLo market segment.
- Craft Beer Industry
- Craft beer companies can innovate by creating delicious low-alcohol IPAs using unique brewing techniques and blended hop flavors.
- Alcohol Industry
- The alcohol industry can cater to the growing NoLo market segment by developing more non-alcoholic drink options with varied flavor profiles.
