Liberation IPA Zero is Made with Age-Old Techniques
Laura McQuarrie — January 21, 2022 — Lifestyle
References: liberationgroup & barmagazine
Liberation Brewing Co.'s first low-alcohol product, Liberation IPA Zero, takes inspiration from the company's original Liberation IPA recipe and it offers the full flavor of an IPA with less than 0.5% alcohol. The recipe is refreshing thanks to a blend of English, US and New Zealand hops with notes of citrus and stone fruit.
Tim Hubert, Managing Director, Liberation Wholesale and Liberation Brewery says: “According to ONS data, a fifth of Brits are now teetotal, making them an obvious market for alcohol-free adult drinks. The NoLo market is only going to grow in popularity as consumers demand more choice."
The first-of-its-kind product from the award-winning brewery is made with time-tested brewing techniques and it provides an uncompromising flavor experience for those who don't wish to partake in alcohol for one reason or another.
Tim Hubert, Managing Director, Liberation Wholesale and Liberation Brewery says: “According to ONS data, a fifth of Brits are now teetotal, making them an obvious market for alcohol-free adult drinks. The NoLo market is only going to grow in popularity as consumers demand more choice."
The first-of-its-kind product from the award-winning brewery is made with time-tested brewing techniques and it provides an uncompromising flavor experience for those who don't wish to partake in alcohol for one reason or another.
Trend Themes
1. Low-alcohol Ipas - Brewers can create more low-alcohol IPA options to cater to the growing NoLo market segment.
2. Nolo Market Growth - The adult beverage industry can create more NoLo options as the market for non-alcoholic drinks continues to rise.
3. Blended Hop Flavors - Hop blending allows brewers to create unique flavor profiles for low-alcohol IPAs to cater to varied consumer preferences.
Industry Implications
1. Beverage Industry - The beverage industry can innovate by creating unique and full-flavored non-alcoholic beers to cater to the growing NoLo market segment.
2. Craft Beer Industry - Craft beer companies can innovate by creating delicious low-alcohol IPAs using unique brewing techniques and blended hop flavors.
3. Alcohol Industry - The alcohol industry can cater to the growing NoLo market segment by developing more non-alcoholic drink options with varied flavor profiles.
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