Fresh Start is a low-alcohol gose with blood orange and mandarin and it was created between Magic Rock Brewing and Wiper & True Brewing. This beer is full of refreshment from bright, zesty citrus flavors, which mingle with other ingredients like hibiscus and beetroot. This low-alcohol gose boasts just 0.5% ABV and it has a flavor and a packaging design that stand out in their own unique ways.
With Millennial and Gen Z consumers driving interest in NoLo drinks, products that are vegan-friendly, well-balanced and full of flavor are being created to support mindful drinking experiences that deliver all the interest and complexity of craft beer brews. This type of sour beer satisfies with its light, refreshing and tangy flavor profile, all the while remaining incredibly easy to drink.
What's Driving This Trend
- Low-alcohol Beers
- The rise of NoLo drinks presents opportunities for breweries to create low-alcohol beers like gose that appeal to health-conscious and mindful drinkers.
- Vegan-friendly Beer
- With veganism becoming more mainstream, breweries can explore creating vegan-friendly low-alcohol beers like gose that cater to this growing market.
- Mindful Drinking
- As consumers become increasingly conscious about their alcohol consumption, breweries can create low-alcohol gose beers like Fresh Start to cater to this growing demand.
Who This Affects Most
- Craft Beer
- Breweries in the craft beer industry can drive growth by creating innovative low-alcohol beer options like gose that appeal to health-conscious and mindful drinkers.
- Vegan Food and Beverage
- In the vegan food and beverage industry, there is an opportunity to cater to the growing trend of NoLo drinks and offer vegan-friendly low-alcohol beers like gose.
- Alcohol-free Beverages
- The alcohol-free beverage industry can create flavorful and refreshing options like low-alcohol gose to appeal to consumers who want to have a mindful drinking experience without sacrificing taste.
