Migration Brewing, which has spent the last 13 years establishing itself as an award-winning brewery of high-quality craft beverages, has launched a low-alcohol IPA that is designed to offer the unique flavor profile of pale ales with an accessible degree of buzz that makes it ideal as an easy-drinking beverage.
The 'Hello Again IPA' is a beer that comes in at 4.8 percent ABV, which is lower than many IPAs deliver. Taking its cue from West Coast-style beers, this particular IPA makes use of a trio of hops ranging from Mosaic to Azacca and Idaho 7, making for a flavor profile that emphasizes aromas of tangerine and mango. Elsewhere, this beer utilizes a grain bill that revolves around flaked oats, 2 Row and Vienna Malts, resulting a crisply refreshing beer.
Designated as a replacement for Migration Brewing's 'Infinite Riff' IPA, this low-alcohol IPA is all set to transition from being a pub favorite to a canned classic.
Image Credit: Migration Brewing
What's Driving This Trend
- Low-alcohol Craft Beers
- Breweries can create new markets by leveraging low-alcohol versions of their most popular beers.
- West Coast-style Ipas
- Hops are a key ingredient in IPA flavors, but emphasizing a specific hop profile can help differentiate a brewery's IPAs from the competition.
- Canned Craft Beverages
- Packaging popular beers and beverages in cans can help reach a wider audience, as well as provide new distribution channels and opportunities for increased sales.
Who This Affects Most
- Craft Beer Industry
- Brewers can experiment with low-alcohol versions of their beers and promote them as a healthier alternative to traditional craft beers.
- Alcohol Beverage Industry
- Low-alcohol versions of popular drinks can appeal to consumers who want to reduce their alcohol intake but still enjoy the taste and experience of drinking.
- Packaging Industry
- Canned craft beverages create new opportunities for innovative packaging designs and sustainable materials, as well as meeting increasing demand for convenient, on-the-go options.
