California-based beer Firestone Walker Brewing Company put forward one of the most innovative hazy IPAs of the year with the advent of 'Mind Haze Light,' a beer that's so named because of its hazy character and the fact that it offers immense flavor despite only packing 100 calories in each can.
This hazy IPA makes use of the same strain of yeast that was leveraged in the original 'Mind Haze' IPA, while the use of El Dorado and Mosaic hops is another nod to its more heavyweight cousin. However, what makes 'Mind Haze Light' different is the fact that it offers an intentionally low ABV of only four percent in addition to its low calorie count.
“We borrowed several tricks from perfecting the original Mind Haze and packed them down into a low-calorie, low-alcohol edition that is loaded with tropical-citrus flavors," revealed brewmaster Matt Brynildson, confirming that this hazy IPA is designed to be a more health-conscious and sessionable version of the original.
Image Credit: Firestone Walker Brewing Company
Key Themes Behind This Trend
- Lightweight Hazy Ipas
- A trend towards lower ABV and calorie count hazy IPAs that appeal to the health-conscious and sessionable beer drinker.
- Sessionable Craft Beer
- The rise of lower ABV craft beer that is designed for longer, more enjoyable drinking sessions without sacrificing flavor.
- Health-conscious Beer Alternatives
- The emergence of low calorie and lower alcohol beer alternatives that appeal to health-conscious consumers looking for healthier drinking options.
Where This Applies
- Craft Beer
- Breweries can tap into the growing demand for low ABV, lower calorie and sessionable craft beer by experimenting with new flavors and recipes.
- Health and Wellness
- The health and wellness industry can explore the trend towards healthier drinking alternatives and partner with breweries on developing new products.
- Alcohol Industry
- The alcohol industry can explore the potential for new market segments by developing low-calorie and lower alcohol beer alternatives that appeal to health-conscious consumers.
