The May 2023 drinking trends are shaping up to provide plenty of refreshment during the spring and summer with a focus on convenience, health and exploring alternatives. Beverage innovations that are gaining momentum include single-serve, take-anywhere cocktails and drinks in cans with unique ingredients and better-for-you benefits.
From alternative social tonics to low-ABV drinks, consumers with wellness on their minds are finding new ways to reduce or replace their usual alcoholic beverages. Brands are exploring classic beverages with a twist in the form of cannabis-infused lemonades and iced teas.
Consumer thirst for refreshingly different drinking experiences is inspiring brands and creators alike to craft savory, umami cocktail recipes like the viral Classic Espresso Martini or the Maisel Tov Martini, a pastrami-inspired cocktail that pays tribute to The Marvelous Mrs. Maisel.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
