Wine-Inspired Gin Spirits

Mallard Point’s Pinot Noir Gin is Steeped on Surplus Pressed Grapes

Mallard Point’s limited-edition Pinot Noir Gin is made by steeping its signature London Dry Gin on pressed Pinot Noir grapes from this year's vintage. As a result, the gin takes on notes of cherry and raspberry from the grapes and it is said to have "a light floral aroma lingers with an intense spice finish."

At the 2023 edition of the International Wine & Spirit Competition, Mallard Point's Pinot Noir Gin won bronze in the flavored gin category. As such, the flavored gin is worth appreciating on its own but it is also recommended for making a refreshingly different twist on the classic gin and tonic, a negroni or other kinds of cocktails.

Sustainably minded brands are increasingly turning to by-products or surplus ingredients to create new products, reducing waste and minimizing their environmental impact.

Wine-inspired Spirits
Brands can innovate by creating wine-inspired spirits that use surplus ingredients or by-products to reduce waste.
Limited-edition Products
Mallard Point's successful limited-edition Pinot Noir Gin demonstrates the potential for creating successful, unique products with limited availability.
Sustainability
Creating new products from by-products or surplus ingredients can help brands become more sustainable and reduce their environmental impact.

Industries Being Reshaped

Alcohol Beverage
The alcohol beverage industry can utilize surplus ingredients and by-products to create unique, sustainable products.
Sustainability
Sustainability-focused brands and industries can benefit from creating innovative products from by-products or surplus ingredients.
Limited-edition Retail
Limited-edition retail can benefit from creating unique and highly desirable products with limited availability, like Mallard Point's successful Pinot Noir Gin.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 35%
Activity 46%
Freshness 17%