As consumer palettes and taste preferences continue to evolve, the August 2021 drinking trends highlight which beverage sectors expand as others fall short. Noticeably, we see the early launch of some beverages and the mainstay of others.
For example, Four Peaks Brewing Co., the Arizona-based brewing, is launching its signature Pumpkin Porter one month ahead of schedule – for the second year in a row. “It was going to be just a one-time thing, but we discovered that people just love drinking Pumpkin Porter, even when it’s 105 outside. Maybe especially when it’s 105 outside," said Four Peaks co-founder and head brewer Andy Ingram.
In addition, Bud Light Seltzer recently announced its Bud Light Seltzer Retro Summer variety pack is here to stay permanently, however with a name change. The brand will be keeping the packs available to consumers under the new name of Bud Light Seltzer Retro Tie Dye Pack.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
