Upstreet Craft Brewery recently launched a new non-alcoholic offering called the Libra Hazy IPA. With a growing number of consumers looking to abstain from alcohol, the beverage adds a tasty alternative to traditional beers. In addition, the Libra Hazy IPA enables non-drinkers to socialize in style with a drink that is instilled with the thoughtful craft process of an artisanal brewery.
The non-alcoholic beer has a refreshing tropical flavor. The taste is infused with essences of tropical fruit and mango—ideal for a hot summer day. The Libra Hazy IPA is a dry-hopped beer composed of Strata, Idaho 7, El Dorado, and Comet hops. Keeping the beverage low in carbs, the IPA has a total of 50 calories. Thus, the Libra Hazy IPA skips the beer belly and hangover without compromising the fresh summer flavor.
Image Credit: Upstreet Craft Brewery
What's Driving This Trend
- Non-alcoholic Craft Beers
- Craft breweries are developing non-alcoholic alternatives to traditional beers, challenging the beverage industry to further innovate the non-alcoholic segment.
- Tropical Flavor Infusions
- Tropical fruit and mango flavor infusions are trending in the beverage industry, opening up opportunities to introduce new taste profiles and capture the preference of health and wellness enthusiasts.
- Health-focused Alcoholic Beverages
- Breweries and distilleries are developing low carb, low-calorie alcoholic beverages that cater to health and fitness-conscious consumers, with flavors that retain the original taste of alcohol-based drinks.
Who This Affects Most
- Alcoholic Beverage Industry
- Companies producing alcoholic beverages can expand their portfolio by developing non-alcoholic and low-calorie alternatives to reach a growing population of consumers looking for healthier drink options.
- Craft Beer Industry
- Craft breweries can venture into the non-alcoholic beer segment by introducing new flavors and infusions, merging brewing innovation with health and wellness preferences.
- Fitness and Wellness Industry
- The fitness and wellness industry can partner with breweries and distilleries to offer low-calorie and low-carb alcoholic beverages that align with their health-focused values and cater to the preferences of their customers.
