The 2022 marketing trends range from storytelling wine displays to borrowed slogan ads, showcasing how brands are aiming to reach consumers in the upcoming year.
One notable example comes from the beloved cookie brand Orea. The company recently launched the Oreo Cafe, a retail shop dedicated to giving cookie lovers of all ages a wide selection of treats, limited-edition merch, and decor. Additionally, the site offers tote bags, themed apparel, and souvenirs as well.
Another intriguing example from the 2022 marketing trends is from luxury retailer Dior. The brand recently joined forces with Zepeto to enable fans "to create a 3D animated version of themselves to use in in-app chatrooms." Fans can discover nine iconic makeup looks as part of Zepeto's first beauty collaboration.
For more marketing innovations in the year ahead, check out Trend Hunter’s 2022 Trend Report.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
