Top 100 Marketing Trends for 2022

From Storytelling Wine Displays to Borrowed Slogan Ads

— January 8, 2022 — Marketing
The 2022 marketing trends range from storytelling wine displays to borrowed slogan ads, showcasing how brands are aiming to reach consumers in the upcoming year.

One notable example comes from the beloved cookie brand Orea. The company recently launched the Oreo Cafe, a retail shop dedicated to giving cookie lovers of all ages a wide selection of treats, limited-edition merch, and decor. Additionally, the site offers tote bags, themed apparel, and souvenirs as well.

Another intriguing example from the 2022 marketing trends is from luxury retailer Dior. The brand recently joined forces with Zepeto to enable fans "to create a 3D animated version of themselves to use in in-app chatrooms." Fans can discover nine iconic makeup looks as part of Zepeto's first beauty collaboration.

For more marketing innovations in the year ahead, check out Trend Hunter’s 2022 Trend Report.
6.9
Score
Popularity
Activity
Freshness
98
New Sneaker Candle Scents
New Sneaker Candle Scents
This Authentique by eBay Candle Smells Like a Fresh Pair of Kicks
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97
Sultry Dog Rescue Campaigns
Sultry Dog Rescue Campaigns
Crook & Marker Launch an 'OnlyCans' Campaign to Rescue Pups
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96
One-Sleeved Vaccine Shirts
One-Sleeved Vaccine Shirts
Miller Lite Recently Released a One-Sleeved ‘Vax Time Tee’
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95
Virtual Pizza Parties
Virtual Pizza Parties
Virgin Media Connected Two Pizza Pop-Ups So People Could Share Meals
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94
Gold-Dusted Valentine's Meals
Gold-Dusted Valentine's Meals
Uber Eats & American Express Made a Limited-Edition Rose Gold Meal
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93
Modern Luxury Fashion Collections
Modern Luxury Fashion Collections
ALIÉTTE's Clothing is Made-to-order and Uniquely Chic
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92
Drink-Cooling Novelty Vacuums
Drink-Cooling Novelty Vacuums
The Molson Brewmboni is One Part Cooler and One Part Vacuum
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91
Digital Sportswear Experiences
Digital Sportswear Experiences
The Virtual Nike ACG Spring 21 Collab Reveal Appeals to Explorers
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90
Pizza Brand Streetwear
Pizza Brand Streetwear
Pizza Hut Tastewear is a Limited-Edition Capsule Collection
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89
Gen Z Edition Mattresses
Gen Z Edition Mattresses
Simmons Created a Special Edition Mattress with Charli & Dixie D'Amelio
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88
Convenience Store Accommodations
Convenience Store Accommodations
7-Eleven and Airbnb are Opening a New Luxury Store to the Public
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87
Pizza-Themed Puffy Armchairs
Pizza-Themed Puffy Armchairs
Papa John's Epic Stuffed Chair is Full of Features for Pizza Lovers
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86
Prideful Footwear Campaigns
Prideful Footwear Campaigns
UGG and Lil Nas X Launched a Colorful Pride Campagin
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85
Artful Fast Food NFTs
Artful Fast Food NFTs
McDonald's France Created NFT Artworks Representing a Big Mac & Fries
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84
Stunning Gummy-Inspired Rings
Stunning Gummy-Inspired Rings
Taylor & Hart Unveiled Am 8 Karat Diamond-Encrusted "Haribo" Ring
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83
Peanut-Themed Nature Retreats
Peanut-Themed Nature Retreats
Planters' NUTMOBILE Turned Into the INN a NUTshell
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82
Cruelty-Free Probiotic Deodorants
Cruelty-Free Probiotic Deodorants
Hume Supernatural Naturally Revolutionizes the Deodorant Formula
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81
Deepfake Movie Campaigns
Deepfake Movie Campaigns
Warner Bros Lets Viewers Star in the Trailer for 'Reminiscence'
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80
Black Friday Food Giveaways
Black Friday Food Giveaways
Baskin-Robbins is Celebrating the Holidays With Promotional Giveaways
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79
Next-Gen Fashion Pop-Ups
Next-Gen Fashion Pop-Ups
The LDC X Westfield London Pop-Up Retail Experience is Interactive
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78
Misprinted Limited-Edition Bags
Misprinted Limited-Edition Bags
IKEA Turned a Cloth Bag Mistake Into a Sustainability Statement
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77
Shoe-Shaped Beer Koozies
Shoe-Shaped Beer Koozies
New Balance and Miller Lite Created the Shoezie for Father's Day
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76
Paper-Made Bottle Packaging
Paper-Made Bottle Packaging
The 'ECOGRIP' Corrugated Bottle Carrier is a Plastic Alternative
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75
The Post-Pandemic Future of Retail
The Post-Pandemic Future of Retail
Retail Innovation in 2022
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74
Creative Burger Artist Contests
Creative Burger Artist Contests
The HEINZ Art of the Burger Contest Has a Creative Component
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73
Industrial Plywood Shoe Displays
Industrial Plywood Shoe Displays
Vans New Seoul Store Pays Homage to a Modern Art Exhibition
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72
Pride-Themed Denim Collections
Pride-Themed Denim Collections
Levi's Pride 2021 Collection is Gender-Affirming and Inclusive
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71
At-Home Scalp Care Brushes
At-Home Scalp Care Brushes
The Wet Brush Head Start! Exfoliating Scalp Massager is Beneficial
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70
Cookie-Scented Flip Flops
Cookie-Scented Flip Flops
The New Oreo X Havaianas Sandals Smell Like the Popular Cookie
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69
Astronaut-Inspired Clothing Collections
Astronaut-Inspired Clothing Collections
NASA Designs Adorn Balenciaga's Fall 2021 Collection
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68
Virtual Sneaker Showrooms
Virtual Sneaker Showrooms
Neiman Marcus and Hypebeast Collaborated on a Shoppable Virtual Space
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67
Versatile High-Quality Apparel
Versatile High-Quality Apparel
Wknd Nation is a Casual Loungewear Line Designed with Comfort
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66
Exclusive Cryptocurrency Crisps
Exclusive Cryptocurrency Crisps
Pringles' CryptoCrisp Exists as a Virtual-Only NFT "Flavor"
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65
Hip-Hop-Inspired Sportswear Shoes
Hip-Hop-Inspired Sportswear Shoes
The Louis Vuitton x Nike Shoes Offer the Best of Both Brands
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64
Pancake Stack Slippers
Pancake Stack Slippers
Denny's Recently Launched the Limited-Edition Pro Loungers Slippers
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63
Mood-Themed Virtual Shops
Mood-Themed Virtual Shops
Verishop Mini Offers a Curated Shopping Experience Within Snapchat
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62
Exclusive Cookie Brand Cafes
Exclusive Cookie Brand Cafes
The Oreo Cafe Shares Limited-Edition Treats, Merch and More
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61
Sustainable Plant Milk Concentrates
Sustainable Plant Milk Concentrates
The JOI Organic Oat Milk Powder Comes in a Compostable Pouch
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60
Flat-Pack Pop-Up Pubs
Flat-Pack Pop-Up Pubs
Dave and Jon Richardson Created a 15-Piece Flat-Pack Pub Kit
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59
Virtual Tipping NFTs
Virtual Tipping NFTs
Stella Artois is Auctioning NFT Art Collectibles to Benefit Bar Staff
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58
Co-Branded QSR Influencer Merch
Co-Branded QSR Influencer Merch
The Dunkin' x Charli D'Amelio Merch Collection Recently Launched
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57
Summery Energy Drink Flavors
Summery Energy Drink Flavors
Red Bull Cactus Fruit Offers a Complex Flavor with Several Notes
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56
Occasion-Focused Alcohol-Free Drinks
Occasion-Focused Alcohol-Free Drinks
Hiyo Drinks Have 25-Calories and Five-Grams of Sugar
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55
Immersive Hair Experiences
Immersive Hair Experiences
The 185 GHD House Lets Guests Explore a Virtual 3D Environment
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54
Shipping-Friendly Wine Packaging
Shipping-Friendly Wine Packaging
The Smurfit Kappa 'eBottle' Packaging Keeps Wines Secure
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53
Hairdressing Pub Gardens
Hairdressing Pub Gardens
Heineken Haircuts Satisfy the Desire for a Fresh Cut and a Drink
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52
Postpartum Care Brands
Postpartum Care Brands
Bare Mum Addresses the Overlooked Postpartum Sector for Women
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51
Sound-Reactive LED Face Masks
Sound-Reactive LED Face Masks
The Mastercard Face Mask Was Created with CuteCircuit
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50
Storytelling Wine Displays
Storytelling Wine Displays
Looma's Education Platform Helps Customers Make Informed Choices
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49
Powerful Photography Campaigns
Powerful Photography Campaigns
German Camera Brand Leica Launched Its First Campaign in 10 Years
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48
Virtual Luxury Exhibits
Virtual Luxury Exhibits
Gucci Garden Archetypes is a Virtual Experience on Roblox
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47
Menu-Inspired NFTs
Menu-Inspired NFTs
Applebee’s Releases Metaverse Meal NFTs for Its Metaverse Mondays Campaign
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46
Virtual Skincare Cities
Virtual Skincare Cities
SK-II CITY Shares an Immersive Experience with Animated Films
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45
Luxury Virtual Makeup
Luxury Virtual Makeup
Dior's Zepeto Collab Lets Users Create 3D Beauty Avatars
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44
Office-Themed Burger Menus
Office-Themed Burger Menus
Good Fortune Burger's #RECEATS Menu Names Items After Office Supplies
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43
Interactive Shoppable Cooking Shows
Interactive Shoppable Cooking Shows
Walmart Cookshop Shares How-To Videos with Celebrity Hosts
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42
Crinkle Cut Fry Songs
Crinkle Cut Fry Songs
Arby's is Promoting Its New Crinkle Cut Fries with a Song from Ving Rhames
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41
Virtual Nail Polish Salons
Virtual Nail Polish Salons
Essie on Hand is a Pandemic-Friendly Alternative to Swatching
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40
Deceptive Cookie Packaging
Deceptive Cookie Packaging
Oreo Created Camouflage Packs to Hide Treats from Other Snackers
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39
AR-Enabled Fast Food Experiences
AR-Enabled Fast Food Experiences
Shake Shack Teams Up with Snapchat to Launch 'Snap Shack' in NY
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38
Refillable Beauty Product Packaging
Refillable Beauty Product Packaging
The Quadpack Regula Airless Packaging Has Been Revamped
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37
Highly Immersive Phygital Malls
Highly Immersive Phygital Malls
JD.com Has Launched a Massive Interactive Mall in China
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36
Augmented Reality Beer Cans
Augmented Reality Beer Cans
BEERSCANS Connects Beer Lovers with Content Via Packaging
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35
Actress-Studded Swimwear Campaigns
Actress-Studded Swimwear Campaigns
Andie Debuts Campaign 'Together' Featruing Demi Moore
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34
Kid-Friendly Side-Sleeper Pillows
Kid-Friendly Side-Sleeper Pillows
Pillow Cubs' Supportive Design Helps Kids Sleep More Soundly
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33
Virtual Beauty Showrooms
Virtual Beauty Showrooms
Mary Kay's Suite 13 Virtual Supports Women in Beauty Tech
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32
Naughty Holiday Ice Creams
Naughty Holiday Ice Creams
The Great Value Lumps of Coal Ice Cream is at Walmart
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31
Augmented Reality Pizza Boxes
Augmented Reality Pizza Boxes
Pizza Hut's PAC-MAN Pizza Packaging Box Launches an AR Game
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30
Subscription-Only Restaurants
Subscription-Only Restaurants
Omar’s La Boite is a Speak-Easy Style Club That Adopted a New Model
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29
5G Beach Workspaces
5G Beach Workspaces
Three's Fully Connected Setup on Margate Beach Supports Remote Work
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28
Sophisticated Gaming Furniture
Sophisticated Gaming Furniture
The Hendrick's Gin Gaming Chaise is Opulently Finished
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27
Digitized Fast Food Restaurants
Digitized Fast Food Restaurants
The 'Taco Bell Defy' Store Offers an All-New Fast Food Experience
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26
Shoppable Digital Wardrobes
Shoppable Digital Wardrobes
FaceCake's Infinite Virtual Closet is Driven by AR and AI
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25
Solar-Powered Restaurants
Solar-Powered Restaurants
The McDonald's Restaurant at Disney World is First-of-its-Kind
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24
Virtual Beauty Boutiques
Virtual Beauty Boutiques
bareMinerals' Virtual Villa is an Immersive Shopping Experience
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23
Traveling Nap Pods
Traveling Nap Pods
IKEA France is Normalizing Midday Siestas with Traveling Sleep Pods
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22
Borrowed Slogan Ads
Borrowed Slogan Ads
KFC UK & Ireland is Trying Tags from Other Brands #UntilWeCanFingerLickAgain
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21
Mini-Mart Sneaker Pop-Ups
Mini-Mart Sneaker Pop-Ups
atmos Japan Created "atmosmart" Stocked with Products for Sneakerheads
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20
Comprehensive Fitness Campaigns
Comprehensive Fitness Campaigns
FitTrack's 'Live Your True Health' Ad Focuses on More Than Weight
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19
Traditional Lunchbox Takeout Packaging
Traditional Lunchbox Takeout Packaging
The 'Dip-In Tiffin' Has an Indian-Inspired Design
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18
Kinky Brand Content
Kinky Brand Content
Berlin's Voo Store Finds Innovative Ways to Reach and Connect with Its Fans
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17
Child-Resistant Pre-Roll Tins
Child-Resistant Pre-Roll Tins
Happy Valley Features Products That are 100% Child-Resistant
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16
Culinary Art Supply Condiments
Culinary Art Supply Condiments
'Food Crayons' Instantly Add Flavor and Color to Any Dish
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15
Pet Portrait Campaigns
Pet Portrait Campaigns
Apple’s Shot on iPhone Campaign Features Quality Images of Cats & Dogs
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14
Retail-Branded Metaverse Spaces
Retail-Branded Metaverse Spaces
Nike Reveals Details About New NIKELAND 3D Space on Roblox
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13
Freeze-Dried Drink Cubes
Freeze-Dried Drink Cubes
1,2, Cubes Dissolve in Water for an Instant Beverage from Anywhere
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12
Transparent Smartwatch Strap Packaging
Transparent Smartwatch Strap Packaging
This Apple Watch Strap Packaging Concept is Interactive
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11
Virtual Beauty Labs
Virtual Beauty Labs
Skin School x Clinique Laboratories Provides an Immersive Experience
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10
In-App Virtual Escape Rooms
In-App Virtual Escape Rooms
IKEA is Challenging Snapchat Users to Escape a Messy Room
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9
Quirky Ironic Romantic Products
Quirky Ironic Romantic Products
noosa yoghurt & Unnecessary Inventions Launch Valentine's Gadgets
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8
Grandparent Ambassador Relaxing Campaigns
Grandparent Ambassador Relaxing Campaigns
Coors Light Asks Canadian Grandparents "How To Chill"
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7
Immersive Coffee Store Experiences
Immersive Coffee Store Experiences
Nespresso Launches Interactive Boutique Store in the UK
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6
Ultra-Luxe Fashion Pop-Ups
Ultra-Luxe Fashion Pop-Ups
Gucci Opens 'Circolo' Pop-Up Shops in Berlin and London
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5
Exclusive Hybrid Flavor Sodas
Exclusive Hybrid Flavor Sodas
MTN DEW Uproar is Available at Food Lion
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4
Trendy Gen Z Accessories
Trendy Gen Z Accessories
Urban Sophistication Offers a Range of Elevated Phone Cases for Winter
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3
Innovative cannabis packaging
Innovative cannabis packaging
Child resistant, eco-friendly cannabis packaging
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2
Pineapple Leaf Packaging
Pineapple Leaf Packaging
The 'Sprout' Packaging Has an Organic Design Infused with Seeds
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1
Limited-Edition Summer Chip Flavors
Limited-Edition Summer Chip Flavors
Frito-Lay Debuted 3 New Lay's Flavors Just in Time for Summer
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