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Comprehensive Fitness Campaigns

FitTrack's 'Live Your True Health' Ad Focuses on More Than Weight

— January 7, 2021 — Marketing
Smart scale brand, FitTrack, recently partnered with Toronto-based The Garden to launch the new global campaign, 'Live Your True Health.' The campaign tackles long-standing industry myths, reshaping perceptions of health to be more than just a number on a scale.

The body-positive campaign tells viewers that they have been sold a lie and that "health is not one size fits all." Rather, each person's health is unique to their body, and FitTrack's smart watch and scale helps consumers truly understand their bodies with 17 health metrics.

“The campaign takes a firm stance against the misinformation spread by the health and fitness industry – that your weight is synonymous with your health,” says Shari Walczak, Co-founder, The Garden. “By showcasing real people of all shapes and sizes doing extraordinary, athletic things with their bodies, we busted the weight stereotype and reshaped perceptions of health.”

Image Credit: FitTrack
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