Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,209 inspiring examples.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,930 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,930 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,209 cutting edge ideas.

Top 100 Branding Trends in February

From Romantic Branding Fruit Snacks to Feminine CBD Brands

— March 1, 2021 — Marketing
From romantic branding fruit snacks to feminine CBD brands, this list of February 2021 branding ideas underscores how brands are celebrating the love-themed holiday – Valentine's Day.

One standout example from the list of February 2021 branding trends is the new Omnom Love Collection. This Icelandic bean-to-bar chocolate maker is offering two chocolate bars in traditional Icelandic flavors including Sea Salted Toffee and Lakkris + Raspberry. The bars are packaged in a gift box alongside a candy gram card to personalize the treats for a loved one.

Another noteworthy example comes from Heinz who is giving fans a chance to see their artwork on its iconic ketchup bottles. An experiment was conducted by the iconic ketchup brand where participants were told to "draw ketchup" from memory. "As a result, most created a drawing of a bright red bottle with "Heinz" from memory and other details like the keystone label, tomatoes hanging from vines or the number 57."
6.3
Score
Popularity
Activity
Freshness
99
Charming Springtime Treat Ranges
Charming Springtime Treat Ranges
The Cadbury Easter Range for 2021 Has Been Unveiled by the Brand
<
98
Continuous Disinfection Sprays
Continuous Disinfection Sprays
MicroGold Multi-Action Disinfectant Antimicrobial Spray is Powerful
<
97
Sweet Pretzel Ice Creams
Sweet Pretzel Ice Creams
The Enlightened Caramel Fudge Pretzel Ice Cream is Sweet and Salty
<
96
International Flavor Canned Cocktails
International Flavor Canned Cocktails
These New Mule 2.0 Canned Cocktails Come in Four Varieties
<
95
Automotive Wood Shavings Gins
Automotive Wood Shavings Gins
Morgan x Piston Gin is Infused with an Unexpected Ingredient
<
94
Chocolate-Covered Biscuit Collections
Chocolate-Covered Biscuit Collections
McVitie’s Digestives ‘The Fully Coated One’ is Tasty
<
93
Bean-Based Meal Pots
Bean-Based Meal Pots
The Heinz Beanz Protein Pot is Ready to Eat in Under Three Minutes
<
92
Fortified Fruit-Based Gummies
Fortified Fruit-Based Gummies
Solely Organic Whole Fruit Gummies Have Vitamin C
<
91
Squeezable Natural Peanut Butters
Squeezable Natural Peanut Butters
The Jif Natural Squeeze Creamy Peanut Butter Spread is Handy
<
90
Cherry Blossom-Inspired Menus
Cherry Blossom-Inspired Menus
Ancora Celebrated the Cherry Blossom Season with a Tasting Menu
<
89
Calorie-Portioned Candy Bars
Calorie-Portioned Candy Bars
The Latest Mars Wrigley Chocolate Bar Range Has 100 Calories or Less
<
88
Mom-Celebrating Snack-Branded Giveaways
Mom-Celebrating Snack-Branded Giveaways
The Leave It To Lunchables Rewards Program Supports Moms
<
87
Romantic Branding Fruit Snacks
Romantic Branding Fruit Snacks
The Welch's Fruit Snacks Mixed Fruit Valentine's Day Heart is Cute
<
86
American-Style Crispy Rice Snacks
American-Style Crispy Rice Snacks
These New Kellogg's Rice Krispies Squares Come in Two Flavors
<
85
Nutty Imperial Stout Beers
Nutty Imperial Stout Beers
The Great Divide Peanut Butter Yeti Imperial Stout is Complex
<
84
Celebratory Icelandic Chocolate Gifts
Celebratory Icelandic Chocolate Gifts
The Omnom Love Collection Includes Two Tasty Options
<
83
Airy Cloud-Like CBD Desserts
Airy Cloud-Like CBD Desserts
The Black Sheep CBD Meringues Have a THC-Free Recipe
<
82
Food Blogger Coffee Ranges
Food Blogger Coffee Ranges
The Pioneer Woman Single-Serve Coffee Pods Come in Six Varieties
<
81
Convenient Prepackaged Vegetarian Soups
Convenient Prepackaged Vegetarian Soups
These New Baxters Super-licious Soup Pots are Vegan
<
80
Authentic Noodle Products
Authentic Noodle Products
Thai Dragon Noodles Make it Easy to Replicate Restaurant Meals at Home
<
79
Snacking-Friendly Cereal Products
Snacking-Friendly Cereal Products
The Post Cereal Snacks are a New Twist on Breakfast Classics
<
78
Twisted Marshmallow Treats
Twisted Marshmallow Treats
Fofs Marshmallows Will Come in Four Varieties to Choose from
<
77
Dairy-Free Spread Branding
Dairy-Free Spread Branding
Vitalite Features New Branding That Boasts its Recipe
<
76
Ingredient-Focused Chocolate Bars
Ingredient-Focused Chocolate Bars
The Ritter Sport Milk Chocolate Cashew Highlights New Branding
<
75
Frozen Plant-Based Meatballs
Frozen Plant-Based Meatballs
The Oumph Balls Vegan Meatballs are Launching at Ocado
<
74
QSR-Themed Meat Snacks
QSR-Themed Meat Snacks
The Slim Jim Chili Cheese Coney-Flavored Meat Sticks are Tasty
<
73
Refreshing Watermelon-Flavored Sodas
Refreshing Watermelon-Flavored Sodas
MTN DEW Major Melon is Familiar with a Burst of Freshness
<
72
Milk Mustache Cereal Branding
Milk Mustache Cereal Branding
General Mills and got milk? Have Teamed Up for New Packaging
<
71
Drink-Sponsored Football Events
Drink-Sponsored Football Events
Pepsi's 2021 Super Bowl Ad Will Kickoff the Halftime Show
<
70
Summery Peach-Flavored Whiskeys
Summery Peach-Flavored Whiskeys
Jim Beam Peach will Launch in the UK Starting in April
<
69
Single-Ingredient Protein Powders
Single-Ingredient Protein Powders
The Bob’s Red Mill Almond Protein Powder is Non-GMO
<
68
Lifestyle-Conscious Breads
Lifestyle-Conscious Breads
These Little Northern Bakehouse Organic Breads Come in Three Varieties
<
67
Single-Serving Fruit Sodas
Single-Serving Fruit Sodas
Ribena Sparkling is Now Available in Single 330ml Cans
<
66
Empowering Fashion Activations
Empowering Fashion Activations
Shanghai Fashion Week Hosted Visa's "Where You Shop Matters" Event
<
65
Free-From Morning Oat Cereals
Free-From Morning Oat Cereals
The Rx A.M. Oats Packets Come in Two Flavor Options
<
64
Prepackaged Secret Sauce Condiments
Prepackaged Secret Sauce Condiments
The Great Value Secret Sauce Enhances Burgers, Fries and More
<
63
Fast-Food Frozen Curly Fries
Fast-Food Frozen Curly Fries
Arby's Frozen Curly Fries Canbe Found in the Grocery Aisle
<
62
Vaccination Center-Hosting Restaurants
Vaccination Center-Hosting Restaurants
Brewdog Wants to Speed Up Vaccination Delivery
<
61
Vegan-Friendly Dessert Pots
Vegan-Friendly Dessert Pots
The Nush Almond Milk Choc Pots are Made with Live Vegan Cultures
<
60
Bagel-Inspired Corn Cracker Snacks
Bagel-Inspired Corn Cracker Snacks
The Craize Everything Bagel Crackers are Packed with Flavor
<
59
Intensely Spicy Snack Chips
Intensely Spicy Snack Chips
Walkers Flamin’ Hot Crisps Follow on the Popularity of Spicy Flavors
<
58
Immune System-Boosting Syrups
Immune System-Boosting Syrups
The DaVinci Gourmet Beverage Boost is Formulated with Wellmune
<
57
Modern Mediterranean Wine Selections
Modern Mediterranean Wine Selections
Galea is Expanding Its Beverage Range to the US
<
56
Dry January Ad Campaigns
Dry January Ad Campaigns
Budweiser Launched a Budweiser Zero Campaign with High-Profile Athletes
<
55
Eco-Friendly Hemp Grinders
Eco-Friendly Hemp Grinders
The Legal Lean Biodegradable Hemp Grinder is Made with Recyclable Hemp
<
54
Confectionary-Informed Health Tablets
Confectionary-Informed Health Tablets
Shinning Day Unveils Stunning New Package by Pica Design
<
53
Eco-Conscious Pet Food Packaging
Eco-Conscious Pet Food Packaging
The 'FlexiBags' from Mondi Have 50% Renewable Resources
<
52
Plastic-Free Multipack Packaging
Plastic-Free Multipack Packaging
The Heinz Eco-Friendly Sleeve Packaging Replaces Shrink Wrap
<
51
Calorie-Reduced Keto Ice Creams
Calorie-Reduced Keto Ice Creams
Nick's and Perfect Day are Launching a Keto Ice Cream Range
<
50
Springtime Confection Ranges
Springtime Confection Ranges
The Premier Foods Easter Cake Range Includes Several Options
<
49
Canadian Coffee Shop Cereals
Canadian Coffee Shop Cereals
The Post Tim Hortons Café Mocha Flavoured Cereal is Rich and Smooth
<
48
Expansive Plant-Based Cheese Ranges
Expansive Plant-Based Cheese Ranges
The So Delicious Dairy Free Cheese Alternatives are Versatile
<
47
Fruit-Forward Prepackaged Cakes
Fruit-Forward Prepackaged Cakes
These New Jaffa Cakes Flavors Come in Two Tasty Options
<
46
Revised QSR Slider Packaging
Revised QSR Slider Packaging
White Castle Updated Its Retail Packaging for Branding Consistency
<
45
Recyclable Fiber Noodle Cups
Recyclable Fiber Noodle Cups
This Kraft Mac & Cheese Microwavable Cup is Being Tested
<
44
Immunity-Boosting CBD Product Bundles
Immunity-Boosting CBD Product Bundles
The Medterra Immune Boost Bundle Includes Two Products
<
43
Dessert-Inspired Snack Bars
Dessert-Inspired Snack Bars
The Nakd Almond Macaroon Snack Bars are Nutritiously Formulated
<
42
Vegan-Friendly Chocolate Bars
Vegan-Friendly Chocolate Bars
These Mars Vegan Candy Bars will be Available in the UK
<
41
Sugar-Free Kombucha Drinks
Sugar-Free Kombucha Drinks
The GUTsy Captain Zero-Sugar Kombuchas Come in Six Flavors
<
40
Cereal Packaging Reduction Initiatives
Cereal Packaging Reduction Initiatives
Nestlé Cereals is Removing 618 Tonnes of Packaging in 2021
<
39
Vintage-Inspired Beer-Branded Apparel
Vintage-Inspired Beer-Branded Apparel
The Coors x Huckberry Collection Features Custom Gear
<
38
Vitamin-Enriched Water Ranges
Vitamin-Enriched Water Ranges
Flow Vitamin-Infused Water Comes in Three Flavors to Choose from
<
37
Artisanal Cocktail Mixer Branding
Artisanal Cocktail Mixer Branding
The Mikks Brand Identity Puts Focus on Craftsmanship
<
36
Plant-Based Meat-Inspired Products
Plant-Based Meat-Inspired Products
These New Vivera Meat Alternatives are Packed with Protein
<
35
Savory Baby Cereals
Savory Baby Cereals
These New Kendamil Weaning Cereals Come in Two Flavor Options
<
34
Child-Made Snack Bars
Child-Made Snack Bars
The W.K Kellogg by Kids Snack Bars are Made with Fruits and Vegetables
<
33
Revived 90s Snack Chips
Revived 90s Snack Chips
Walkers Quavers is Bringing Back Two Flavors from Yesteryear
<
32
Plant-Based Italian Milks
Plant-Based Italian Milks
The Koita Plant-Based Milk Range is Being Launched in the US
<
31
Breastfeeding Support Supplements
Breastfeeding Support Supplements
The UpSpring Milkflow Range Now Includes Three New Products
<
30
Plant-Based Baby Cereals
Plant-Based Baby Cereals
The Baby's Only Organic Quinoa & Oat Cereal is Simple and Clean
<
29
Aesthetically Forward Supplement Branding
Aesthetically Forward Supplement Branding
Sakara Taunts the "Cleanest Prenatal on the Planet"
<
28
Low-Alcohol Seltzer Cocktails
Low-Alcohol Seltzer Cocktails
The Lilo Hard Seltzer Range Includes Two Distinct Flavor Options
<
27
Animated Soundscape Experiences
Animated Soundscape Experiences
Zenimation is Disney+'s Way of Helping Consumers Find Calm
<
26
QSR-Themed Snack Chips
QSR-Themed Snack Chips
These New Walkers Max KFC Crisps Come in Two Flavor Options
<
25
Inspirational Soda Branding Campaigns
Inspirational Soda Branding Campaigns
The Coca-Cola 'Open To Better' Campaign is Encouraging
<
24
Certified Organic Cereals
Certified Organic Cereals
Organic Honey & Chocolate Cheerios are Being Launched in the UK
<
23
Dessert-Inspired Ready-to-Drink Vodka Drinks
Dessert-Inspired Ready-to-Drink Vodka Drinks
The Vodka Mudshake Comes in a Variety of Flavors
<
22
Calorie-Conscious Keto Breads
Calorie-Conscious Keto Breads
The Sara Lee Delightful Breads Now Include a New Offering
<
21
Dough Center Ice Creams
Dough Center Ice Creams
Ben & Jerry's Cookie Dough Twist Comes in Two Flavor Options
<
20
Fortified High-Protein Yogurts
Fortified High-Protein Yogurts
The Nomadic Dairy Yogurt+ Range is Rich in Vitamin D and More
<
19
Hand-Drawn Ketchup Bottles
Hand-Drawn Ketchup Bottles
Heinz is Giving People the Chance to See Their Art on Packaging
<
18
Feminine CBD Brands
Feminine CBD Brands
Betoken Believes That the Future of CBD is Female
<
17
Vegan-Friendly Coffee Pods
Vegan-Friendly Coffee Pods
The Nescafé Dolce Gusto Plant-Based Coffee Pods Come in Two Options
<
16
Lifestyle-Conscious Frozen Dessert Products
Lifestyle-Conscious Frozen Dessert Products
These New Breyers Ice Creams are Arriving for 2021
<
15
Expanded Energy Drink Flavors
Expanded Energy Drink Flavors
These Monster Energy Drinks Include Three New Flavors
<
14
Minimalist Mom-Targeting Supplements
Minimalist Mom-Targeting Supplements
The Perelel Packs Delivers a More Tailored Product Experience
<
13
Bar-Quality Canned Cocktails
Bar-Quality Canned Cocktails
The MOTH Cocktails will Come in Four Recipes to Choose from
<
12
Breakfast-Themed Ice Creams
Breakfast-Themed Ice Creams
Jeni's Breakfast Ice Cream Range Includes Unexpected Offerings
<
11
Hunger-Inspiring Lettuce Branding
Hunger-Inspiring Lettuce Branding
Plenty's Greens are Packaged to Remind of Fast Food
<
10
Flavorful Organic Hard Seltzers
Flavorful Organic Hard Seltzers
Ashland Hard Seltzer is Brewed with Alkaline Water
<
9
Updated QSR Burger Logos
Updated QSR Burger Logos
Burger King Recently Unveiled a New Logo Inspired by Food
<
8
Clarifying Extract Room Sprays
Clarifying Extract Room Sprays
The Contents Co. Salvia Room Spray is Made in Small Batches
<
7
Carbon-Negative Ice Cream Brands
Carbon-Negative Ice Cream Brands
Jude’s Ice Cream Has Announced a Carbon Negative Status
<
6
Lab-Based Mammoth Steaks
Lab-Based Mammoth Steaks
Mammuty are Aiming to Give You a Taste of Extinct Animals
<
5
Paper-Made Bottle Packaging
Paper-Made Bottle Packaging
The 'ECOGRIP' Corrugated Bottle Carrier is a Plastic Alternative
<
4
Misprinted Limited-Edition Bags
Misprinted Limited-Edition Bags
IKEA Turned a Cloth Bag Mistake Into a Sustainability Statement
<
3
Shipping-Friendly Wine Packaging
Shipping-Friendly Wine Packaging
The Smurfit Kappa 'eBottle' Packaging Keeps Wines Secure
<
2
Comprehensive Fitness Campaigns
Comprehensive Fitness Campaigns
FitTrack's 'Live Your True Health' Ad Focuses on More Than Weight
<
1
Traditional Lunchbox Takeout Packaging
Traditional Lunchbox Takeout Packaging
The 'Dip-In Tiffin' Has an Indian-Inspired Design
<