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Top 100 Branding Trends in February

From Romantic Branding Fruit Snacks to Feminine CBD Brands

— March 1, 2021 — Marketing
From romantic branding fruit snacks to feminine CBD brands, this list of February 2021 branding ideas underscores how brands are celebrating the love-themed holiday – Valentine's Day.

One standout example from the list of February 2021 branding trends is the new Omnom Love Collection. This Icelandic bean-to-bar chocolate maker is offering two chocolate bars in traditional Icelandic flavors including Sea Salted Toffee and Lakkris + Raspberry. The bars are packaged in a gift box alongside a candy gram card to personalize the treats for a loved one.

Another noteworthy example comes from Heinz who is giving fans a chance to see their artwork on its iconic ketchup bottles. An experiment was conducted by the iconic ketchup brand where participants were told to "draw ketchup" from memory. "As a result, most created a drawing of a bright red bottle with "Heinz" from memory and other details like the keystone label, tomatoes hanging from vines or the number 57."
7.7
Score
Popularity
Activity
Freshness
100
Chocolate-Covered Biscuit Collections
Chocolate-Covered Biscuit Collections
McVitie’s Digestives ‘The Fully Coated One’ is Tasty
<
99
Automotive Wood Shavings Gins
Automotive Wood Shavings Gins
Morgan x Piston Gin is Infused with an Unexpected Ingredient
<
98
Romantic Branding Fruit Snacks
Romantic Branding Fruit Snacks
The Welch's Fruit Snacks Mixed Fruit Valentine's Day Heart is Cute
<
97
Charming Springtime Treat Ranges
Charming Springtime Treat Ranges
The Cadbury Easter Range for 2021 Has Been Unveiled by the Brand
<
96
Cherry Blossom-Inspired Menus
Cherry Blossom-Inspired Menus
Ancora Celebrated the Cherry Blossom Season with a Tasting Menu
<
95
Fortified Fruit-Based Gummies
Fortified Fruit-Based Gummies
Solely Organic Whole Fruit Gummies Have Vitamin C
<
94
Calorie-Portioned Candy Bars
Calorie-Portioned Candy Bars
The Latest Mars Wrigley Chocolate Bar Range Has 100 Calories or Less
<
93
American-Style Crispy Rice Snacks
American-Style Crispy Rice Snacks
These New Kellogg's Rice Krispies Squares Come in Two Flavors
<
92
International Flavor Canned Cocktails
International Flavor Canned Cocktails
These New Mule 2.0 Canned Cocktails Come in Four Varieties
<
91
Nutty Imperial Stout Beers
Nutty Imperial Stout Beers
The Great Divide Peanut Butter Yeti Imperial Stout is Complex
<
90
Fruit-Forward Prepackaged Cakes
Fruit-Forward Prepackaged Cakes
These New Jaffa Cakes Flavors Come in Two Tasty Options
<
89
QSR-Themed Meat Snacks
QSR-Themed Meat Snacks
The Slim Jim Chili Cheese Coney-Flavored Meat Sticks are Tasty
<
88
Summery Peach-Flavored Whiskeys
Summery Peach-Flavored Whiskeys
Jim Beam Peach will Launch in the UK Starting in April
<
87
Continuous Disinfection Sprays
Continuous Disinfection Sprays
MicroGold Multi-Action Disinfectant Antimicrobial Spray is Powerful
<
86
Sweet Pretzel Ice Creams
Sweet Pretzel Ice Creams
The Enlightened Caramel Fudge Pretzel Ice Cream is Sweet and Salty
<
85
Celebratory Icelandic Chocolate Gifts
Celebratory Icelandic Chocolate Gifts
The Omnom Love Collection Includes Two Tasty Options
<
84
Authentic Noodle Products
Authentic Noodle Products
Thai Dragon Noodles Make it Easy to Replicate Restaurant Meals at Home
<
83
Twisted Marshmallow Treats
Twisted Marshmallow Treats
Fofs Marshmallows Will Come in Four Varieties to Choose from
<
82
Mom-Celebrating Snack-Branded Giveaways
Mom-Celebrating Snack-Branded Giveaways
The Leave It To Lunchables Rewards Program Supports Moms
<
81
Bean-Based Meal Pots
Bean-Based Meal Pots
The Heinz Beanz Protein Pot is Ready to Eat in Under Three Minutes
<
80
Refreshing Watermelon-Flavored Sodas
Refreshing Watermelon-Flavored Sodas
MTN DEW Major Melon is Familiar with a Burst of Freshness
<
79
Drink-Sponsored Football Events
Drink-Sponsored Football Events
Pepsi's 2021 Super Bowl Ad Will Kickoff the Halftime Show
<
78
Squeezable Natural Peanut Butters
Squeezable Natural Peanut Butters
The Jif Natural Squeeze Creamy Peanut Butter Spread is Handy
<
77
Airy Cloud-Like CBD Desserts
Airy Cloud-Like CBD Desserts
The Black Sheep CBD Meringues Have a THC-Free Recipe
<
76
Fast-Food Frozen Curly Fries
Fast-Food Frozen Curly Fries
Arby's Frozen Curly Fries Canbe Found in the Grocery Aisle
<
75
Ingredient-Focused Chocolate Bars
Ingredient-Focused Chocolate Bars
The Ritter Sport Milk Chocolate Cashew Highlights New Branding
<
74
Convenient Prepackaged Vegetarian Soups
Convenient Prepackaged Vegetarian Soups
These New Baxters Super-licious Soup Pots are Vegan
<
73
Snacking-Friendly Cereal Products
Snacking-Friendly Cereal Products
The Post Cereal Snacks are a New Twist on Breakfast Classics
<
72
Frozen Plant-Based Meatballs
Frozen Plant-Based Meatballs
The Oumph Balls Vegan Meatballs are Launching at Ocado
<
71
Food Blogger Coffee Ranges
Food Blogger Coffee Ranges
The Pioneer Woman Single-Serve Coffee Pods Come in Six Varieties
<
70
Savory Baby Cereals
Savory Baby Cereals
These New Kendamil Weaning Cereals Come in Two Flavor Options
<
69
Milk Mustache Cereal Branding
Milk Mustache Cereal Branding
General Mills and got milk? Have Teamed Up for New Packaging
<
68
Free-From Morning Oat Cereals
Free-From Morning Oat Cereals
The Rx A.M. Oats Packets Come in Two Flavor Options
<
67
Single-Serving Fruit Sodas
Single-Serving Fruit Sodas
Ribena Sparkling is Now Available in Single 330ml Cans
<
66
Vintage-Inspired Beer-Branded Apparel
Vintage-Inspired Beer-Branded Apparel
The Coors x Huckberry Collection Features Custom Gear
<
65
Lifestyle-Conscious Breads
Lifestyle-Conscious Breads
These Little Northern Bakehouse Organic Breads Come in Three Varieties
<
64
Canadian Coffee Shop Cereals
Canadian Coffee Shop Cereals
The Post Tim Hortons Café Mocha Flavoured Cereal is Rich and Smooth
<
63
Intensely Spicy Snack Chips
Intensely Spicy Snack Chips
Walkers Flamin’ Hot Crisps Follow on the Popularity of Spicy Flavors
<
62
Revived 90s Snack Chips
Revived 90s Snack Chips
Walkers Quavers is Bringing Back Two Flavors from Yesteryear
<
61
Prepackaged Secret Sauce Condiments
Prepackaged Secret Sauce Condiments
The Great Value Secret Sauce Enhances Burgers, Fries and More
<
60
Dry January Ad Campaigns
Dry January Ad Campaigns
Budweiser Launched a Budweiser Zero Campaign with High-Profile Athletes
<
59
Lifestyle-Conscious Frozen Dessert Products
Lifestyle-Conscious Frozen Dessert Products
These New Breyers Ice Creams are Arriving for 2021
<
58
Dairy-Free Spread Branding
Dairy-Free Spread Branding
Vitalite Features New Branding That Boasts its Recipe
<
57
Bagel-Inspired Corn Cracker Snacks
Bagel-Inspired Corn Cracker Snacks
The Craize Everything Bagel Crackers are Packed with Flavor
<
56
Sugar-Free Kombucha Drinks
Sugar-Free Kombucha Drinks
The GUTsy Captain Zero-Sugar Kombuchas Come in Six Flavors
<
55
Empowering Fashion Activations
Empowering Fashion Activations
Shanghai Fashion Week Hosted Visa's "Where You Shop Matters" Event
<
54
Vaccination Center-Hosting Restaurants
Vaccination Center-Hosting Restaurants
Brewdog Wants to Speed Up Vaccination Delivery
<
53
Plastic-Free Multipack Packaging
Plastic-Free Multipack Packaging
The Heinz Eco-Friendly Sleeve Packaging Replaces Shrink Wrap
<
52
Confectionary-Informed Health Tablets
Confectionary-Informed Health Tablets
Shinning Day Unveils Stunning New Package by Pica Design
<
51
Springtime Confection Ranges
Springtime Confection Ranges
The Premier Foods Easter Cake Range Includes Several Options
<
50
Eco-Friendly Hemp Grinders
Eco-Friendly Hemp Grinders
The Legal Lean Biodegradable Hemp Grinder is Made with Recyclable Hemp
<
49
Eco-Conscious Pet Food Packaging
Eco-Conscious Pet Food Packaging
The 'FlexiBags' from Mondi Have 50% Renewable Resources
<
48
Single-Ingredient Protein Powders
Single-Ingredient Protein Powders
The Bob’s Red Mill Almond Protein Powder is Non-GMO
<
47
Revised QSR Slider Packaging
Revised QSR Slider Packaging
White Castle Updated Its Retail Packaging for Branding Consistency
<
46
Certified Organic Cereals
Certified Organic Cereals
Organic Honey & Chocolate Cheerios are Being Launched in the UK
<
45
Vegan-Friendly Chocolate Bars
Vegan-Friendly Chocolate Bars
These Mars Vegan Candy Bars will be Available in the UK
<
44
Plant-Based Italian Milks
Plant-Based Italian Milks
The Koita Plant-Based Milk Range is Being Launched in the US
<
43
Modern Mediterranean Wine Selections
Modern Mediterranean Wine Selections
Galea is Expanding Its Beverage Range to the US
<
42
Mono-Material Food Packaging
Mono-Material Food Packaging
The ProAmpac ProActive Recycle Ready Retort RT-3000 is Impressive
<
41
Immunity-Boosting CBD Product Bundles
Immunity-Boosting CBD Product Bundles
The Medterra Immune Boost Bundle Includes Two Products
<
40
Expansive Plant-Based Cheese Ranges
Expansive Plant-Based Cheese Ranges
The So Delicious Dairy Free Cheese Alternatives are Versatile
<
39
Calorie-Reduced Keto Ice Creams
Calorie-Reduced Keto Ice Creams
Nick's and Perfect Day are Launching a Keto Ice Cream Range
<
38
Recyclable Fiber Noodle Cups
Recyclable Fiber Noodle Cups
This Kraft Mac & Cheese Microwavable Cup is Being Tested
<
37
Dessert-Inspired Snack Bars
Dessert-Inspired Snack Bars
The Nakd Almond Macaroon Snack Bars are Nutritiously Formulated
<
36
Vegan-Friendly Dessert Pots
Vegan-Friendly Dessert Pots
The Nush Almond Milk Choc Pots are Made with Live Vegan Cultures
<
35
Artisanal Cocktail Mixer Branding
Artisanal Cocktail Mixer Branding
The Mikks Brand Identity Puts Focus on Craftsmanship
<
34
Dough Center Ice Creams
Dough Center Ice Creams
Ben & Jerry's Cookie Dough Twist Comes in Two Flavor Options
<
33
Plant-Based Baby Cereals
Plant-Based Baby Cereals
The Baby's Only Organic Quinoa & Oat Cereal is Simple and Clean
<
32
Immune System-Boosting Syrups
Immune System-Boosting Syrups
The DaVinci Gourmet Beverage Boost is Formulated with Wellmune
<
31
QSR-Themed Snack Chips
QSR-Themed Snack Chips
These New Walkers Max KFC Crisps Come in Two Flavor Options
<
30
Vitamin-Enriched Water Ranges
Vitamin-Enriched Water Ranges
Flow Vitamin-Infused Water Comes in Three Flavors to Choose from
<
29
Cereal Packaging Reduction Initiatives
Cereal Packaging Reduction Initiatives
Nestlé Cereals is Removing 618 Tonnes of Packaging in 2021
<
28
Plant-Based Meat-Inspired Products
Plant-Based Meat-Inspired Products
These New Vivera Meat Alternatives are Packed with Protein
<
27
Vegan-Friendly Coffee Pods
Vegan-Friendly Coffee Pods
The Nescafé Dolce Gusto Plant-Based Coffee Pods Come in Two Options
<
26
Aesthetically Forward Supplement Branding
Aesthetically Forward Supplement Branding
Sakara Taunts the "Cleanest Prenatal on the Planet"
<
25
Breakfast-Themed Ice Creams
Breakfast-Themed Ice Creams
Jeni's Breakfast Ice Cream Range Includes Unexpected Offerings
<
24
Dessert-Inspired Ready-to-Drink Vodka Drinks
Dessert-Inspired Ready-to-Drink Vodka Drinks
The Vodka Mudshake Comes in a Variety of Flavors
<
23
Calorie-Conscious Keto Breads
Calorie-Conscious Keto Breads
The Sara Lee Delightful Breads Now Include a New Offering
<
22
Low-Alcohol Seltzer Cocktails
Low-Alcohol Seltzer Cocktails
The Lilo Hard Seltzer Range Includes Two Distinct Flavor Options
<
21
Breastfeeding Support Supplements
Breastfeeding Support Supplements
The UpSpring Milkflow Range Now Includes Three New Products
<
20
Child-Made Snack Bars
Child-Made Snack Bars
The W.K Kellogg by Kids Snack Bars are Made with Fruits and Vegetables
<
19
Fortified High-Protein Yogurts
Fortified High-Protein Yogurts
The Nomadic Dairy Yogurt+ Range is Rich in Vitamin D and More
<
18
Animated Soundscape Experiences
Animated Soundscape Experiences
Zenimation is Disney+'s Way of Helping Consumers Find Calm
<
17
Inspirational Soda Branding Campaigns
Inspirational Soda Branding Campaigns
The Coca-Cola 'Open To Better' Campaign is Encouraging
<
16
Hand-Drawn Ketchup Bottles
Hand-Drawn Ketchup Bottles
Heinz is Giving People the Chance to See Their Art on Packaging
<
15
Minimalist Mom-Targeting Supplements
Minimalist Mom-Targeting Supplements
The Perelel Packs Delivers a More Tailored Product Experience
<
14
Flavorful Organic Hard Seltzers
Flavorful Organic Hard Seltzers
Ashland Hard Seltzer is Brewed with Alkaline Water
<
13
Expanded Energy Drink Flavors
Expanded Energy Drink Flavors
These Monster Energy Drinks Include Three New Flavors
<
12
Hunger-Inspiring Lettuce Branding
Hunger-Inspiring Lettuce Branding
Plenty's Greens are Packaged to Remind of Fast Food
<
11
Feminine CBD Brands
Feminine CBD Brands
Betoken Believes That the Future of CBD is Female
<
10
Bar-Quality Canned Cocktails
Bar-Quality Canned Cocktails
The MOTH Cocktails will Come in Four Recipes to Choose from
<
9
Lab-Based Mammoth Steaks
Lab-Based Mammoth Steaks
Mammuty are Aiming to Give You a Taste of Extinct Animals
<
8
Updated QSR Burger Logos
Updated QSR Burger Logos
Burger King Recently Unveiled a New Logo Inspired by Food
<
7
Carbon-Negative Ice Cream Brands
Carbon-Negative Ice Cream Brands
Jude’s Ice Cream Has Announced a Carbon Negative Status
<
6
Clarifying Extract Room Sprays
Clarifying Extract Room Sprays
The Contents Co. Salvia Room Spray is Made in Small Batches
<
5
Paper-Made Bottle Packaging
Paper-Made Bottle Packaging
The 'ECOGRIP' Corrugated Bottle Carrier is a Plastic Alternative
<
4
Shipping-Friendly Wine Packaging
Shipping-Friendly Wine Packaging
The Smurfit Kappa 'eBottle' Packaging Keeps Wines Secure
<
3
Traditional Lunchbox Takeout Packaging
Traditional Lunchbox Takeout Packaging
The 'Dip-In Tiffin' Has an Indian-Inspired Design
<
2
Misprinted Limited-Edition Bags
Misprinted Limited-Edition Bags
IKEA Turned a Cloth Bag Mistake Into a Sustainability Statement
<
1
Comprehensive Fitness Campaigns
Comprehensive Fitness Campaigns
FitTrack's 'Live Your True Health' Ad Focuses on More Than Weight
<