These New Vivera Meat Alternatives are Packed with Protein
Michael Hemsworth — January 5, 2021 — Marketing
These new Vivera meat alternatives are being launched by the brand in the UK as a timely option that syncs up perfectly with Veganuary in a bid to help consumers find familiar food products to pick up with a plant-based twist. The products include the meat-free Lincolnshire Style Sausages and the Southern Fried Nuggets, which are both being launched exclusively into Sainsbury's locations. The products are both well-suited for mid-week meal enjoyment to help consumers create a plant-based meal in an easy manner.
Buyer, Fresh Plant-Based at Sainsbury's Rosie Bambaji spoke on the new Vivera meat alternatives saying, "The plant-based category is booming, and we’re delighted to exclusively launch Vivera’s new Lincolnshire Style Sausages and Southern Fried Nuggets with BBQ Sauce. Consumers now have more choice than ever, and we’re sure Veganuary 2021 will be successful in encouraging more people to try the wide range of tasty plant-based foods on offer.”
Image Credit: Vivera
Buyer, Fresh Plant-Based at Sainsbury's Rosie Bambaji spoke on the new Vivera meat alternatives saying, "The plant-based category is booming, and we’re delighted to exclusively launch Vivera’s new Lincolnshire Style Sausages and Southern Fried Nuggets with BBQ Sauce. Consumers now have more choice than ever, and we’re sure Veganuary 2021 will be successful in encouraging more people to try the wide range of tasty plant-based foods on offer.”
Image Credit: Vivera
Trend Themes
1. Plant-based Meat Alternatives - The rise in demand for plant-based food alternatives creates a disruptive innovation opportunity for food manufacturers to create new, innovative and versatile plant-based products.
2. Veganuary - The increasing popularity of Veganuary presents an opportunity for businesses to introduce more plant-based products to their consumers and capitalize on this growing market trend.
3. Meat-inspired Vegan Products - Developing new and innovative meat-inspired vegan products provides a unique opportunity for companies to appeal to consumers looking for plant-based alternatives that provide a similar taste, texture, and experience to meat.
Industry Implications
1. Food Manufacturing - Manufacturers can innovate in terms of ingredients, technology, and marketing to meet the growing demand for plant-based products and offer consumers more options in the vegan food category.
2. Retail - Retailers can leverage the popularity of Veganuary and the increased demand for plant-based products by stocking more vegan products and actively promoting them to customers.
3. Hospitality - Incorporating plant-based options and meat-inspired vegan products in restaurant menus can help businesses attract and retain vegan and flexitarian customers who are increasingly looking for plant-based meal options.
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