These new Vivera meat alternatives are being launched by the brand in the UK as a timely option that syncs up perfectly with Veganuary in a bid to help consumers find familiar food products to pick up with a plant-based twist. The products include the meat-free Lincolnshire Style Sausages and the Southern Fried Nuggets, which are both being launched exclusively into Sainsbury's locations. The products are both well-suited for mid-week meal enjoyment to help consumers create a plant-based meal in an easy manner.
Buyer, Fresh Plant-Based at Sainsbury's Rosie Bambaji spoke on the new Vivera meat alternatives saying, "The plant-based category is booming, and we’re delighted to exclusively launch Vivera’s new Lincolnshire Style Sausages and Southern Fried Nuggets with BBQ Sauce. Consumers now have more choice than ever, and we’re sure Veganuary 2021 will be successful in encouraging more people to try the wide range of tasty plant-based foods on offer.”
Image Credit: Vivera