These New THIS Products Come in Three Varieties
Michael Hemsworth — September 16, 2025 — Lifestyle
These new THIS products have been announced by the plant-based food brand as a series of options for consumers to try out when on the hunt for ways to elevate their meals with a touch of meat-like taste and texture.
The products come in three varieties including THIS Isn't Beef Pastramil, THIS Is Super Veg Protein Bites and THIS Is Superfood Breaded Pieces. The products are each great for use in weekday meal preparation, lunches and more, and are arriving at retailers in the UK with prices starting at £2.95.
CEO Mark Cuddigan commented on the new THIS products saying, "Our goal has always been to create delicious and nutritious plant-based products, and with our new Pastrami, Super Veg bites and breaded Super Superfood, we’re giving foodies new options. We can’t wait for people to try them, whether they’re looking for meaty alternatives or tasty veg-packed products to cook with.”
The products come in three varieties including THIS Isn't Beef Pastramil, THIS Is Super Veg Protein Bites and THIS Is Superfood Breaded Pieces. The products are each great for use in weekday meal preparation, lunches and more, and are arriving at retailers in the UK with prices starting at £2.95.
CEO Mark Cuddigan commented on the new THIS products saying, "Our goal has always been to create delicious and nutritious plant-based products, and with our new Pastrami, Super Veg bites and breaded Super Superfood, we’re giving foodies new options. We can’t wait for people to try them, whether they’re looking for meaty alternatives or tasty veg-packed products to cook with.”
Trend Themes
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Chilled Ready-to-eat Meals — The trend towards chilled ready-to-eat meals is skyrocketing, offering busy consumers convenient meal solutions that don't compromise on taste or quality.
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Plant-based Diversity — The growing diversity within the plant-based sector is allowing brands to innovate with inventive flavors and food forms, attracting a broader audience of flexitarians and vegetarians.
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Meat-alike Textures — Advanced food technology is focusing on recreating the textures of traditional meats, enabling plant-based products to more effectively mimic their animal-based counterparts.
Industry Implications
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Plant-based Food Industry — As consumer interest in sustainable eating rises, the plant-based food industry is poised for growth, driven by innovation in taste and product variety.
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Convenience Food Sector — The convenience food sector is expanding to include more nutritious, plant-based options, reflecting a shift towards healthier on-the-go meal choices.
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Retail Food Market — Retailers are increasingly stocking plant-based products, which aligns with consumer demand for environmentally-friendly and health-conscious food options.
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