What is the trend of plant-based convenience foods?

Opportunity for meat alternative brands to expand their offerings with convenient plant-based options for people on-the-go.

What is the trend of travel retail plant-based foods?

The rise in travel retail provides a new market for plant-based food brands to offer their products to people on-the-go.

What is the trend of snacking pot products?

Opportunity for plant-based food brands to innovate snacking pot products, catering to consumer demand for on-the-go snacking.

What are the implications for the plant-based foods industry industry?

Brands in the plant-based foods industry can capitalize on the demand for convenient, on-the-go products, expanding options for consumers while increasing sales revenue.

What are the implications for the travel retail industry industry?

Plant-based food brands can reach a new market by offering products at travel retail locations, catering to consumers who are on-the-go and looking for convenient snack options.

What are the implications for the convenience store industry industry?

Convenience stores can boost sales by offering an expanding range of plant-based food options, catering to the growing demand for convenient, on-the-go, plant-based snacks and meal options.

Convenient Plant-Based Food Ranges : THIS food-to-go range

Convenient Plant-Based Food Ranges

Chilled Ready-to-Eat Plant-Based Meats Image 1

Ready-to-Eat Plant-Based Meat Snacks Image 1

Frozen Plant-Based Meat Products Image 1

Versatile Plant-Based Meat Products Image 1

Versatile Plant-Based Meat Products Image 2

Expanded Plant-Based Sandwich Ranges Image 1

The THIS Food-to-Go Range Includes Three Sandwiches and More

Michael Hemsworth — July 13, 2022 — Marketing

References: this.co & foodbev

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The THIS food-to-go range from the UK-based meat alternative brand is set to offer consumers a more convenient way to enjoy plant-based foods when going about their daily routine. The products include three sandwiches and two snacking pot, which are each crafted using the brand's plant-based meat alternatives. Priced between £2.50 and £4, the plant-based products are arriving at WHSmith locations in the UK for consumers to pick up as a meal or snack at their leisure.

Co-Founder Andy Shovel commented on the new THIS food-to-go range saying, "Working with WHSmith to deliver this range has been epic. Travel retail has picked up enormously and it’s another opportunity to show people how good plant-based food can be.’’

Trend Themes

Plant-based Convenience Foods — Opportunity for meat alternative brands to expand their offerings with convenient plant-based options for people on-the-go.
Travel Retail Plant-based Foods — The rise in travel retail provides a new market for plant-based food brands to offer their products to people on-the-go.
Snacking Pot Products — Opportunity for plant-based food brands to innovate snacking pot products, catering to consumer demand for on-the-go snacking.

Industry Implications

Plant-based Foods Industry — Brands in the plant-based foods industry can capitalize on the demand for convenient, on-the-go products, expanding options for consumers while increasing sales revenue.
Travel Retail Industry — Plant-based food brands can reach a new market by offering products at travel retail locations, catering to consumers who are on-the-go and looking for convenient snack options.
Convenience Store Industry — Convenience stores can boost sales by offering an expanding range of plant-based food options, catering to the growing demand for convenient, on-the-go, plant-based snacks and meal options.

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