From soda-infused pizzas to fashionable NFT avatars, the June 2022 marketing trends explore how brands are engaging with consumers through various channels. These impactful trends showcase how marketing and advertising is shifting to meet consumer desire.
One intriguing example comes from boohoo. The brand recently joined forces with four web3 female artists to launch an all-new NFT collection consisting of 30,000 one-of-a-kind digital avatars dressed in the brand's clothing. The artists include Aoife O’Dwyer, Amy Kilner, Reem El, and Shar.eth. As part of this collection, the four artists collaborated to develop 230 unique avatar characteristics and traits, developed to provide users with a highly-diversified collection of avatars. The collection also offers users access to boohoo's future metaverse projects, discord community, and boohooverse events.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
