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Multidimensional Fan Experiences

Doritos Partnered with Netflix Ahead of Stranger Things Season 4

— May 11, 2022 — Marketing
Doritos has partnered with Netflix ahead of the Stranger Things Season 4 release.

This 80s-themed commercial offers chip buyers a multidimensional fan experience. By scanning the QR code on the bag, fans can experience a virtual concert and see the most prominent names of the eighties era. These include Soft Cell and The Go-Go's as well as current day artist Charli XCX whose music draws heavy inspiration from the era.

The brand calls this 'Live From The Upside Down' concert, saying a tour bus driving towards Doritos Music Fest 86 crashed, sending all onboard musicians into an alternate realm.

The soon-to-be-released flavor is the Doritos 3D Crunch Three Cheeses chip. Fans can look for the unique Live From The Upside Down bags now. The Stranger Things series will premiere its season 4 on Netflix on May 27, 2022.

Image Credit: Doritos
Trend Themes
1. Multidimensional Fan Experiences - Doritos has created a 80s-themed commercial that offers a virtual concert experience for buyers, creating an opportunity for companies to incorporate virtual fan experiences into their marketing strategies.
2. QR Code Scanning - The use of QR codes to enhance user experience can revolutionize the way companies interact with their customers, leading to potential opportunities for innovation and creativity.
3. Partnerships Between Companies and Streaming Platforms - Collaborations between brands and streaming platforms such as Netflix can create unique marketing opportunities that offer multidimensional fan experiences.
Industry Implications
1. Food and Beverage - Food and beverage companies can utilize the concept of virtual fan experiences as a way to target younger generations and promote new products.
2. Technology - The use of QR codes and virtual reality technology can enhance brand experiences and create a more interactive and engaging relationship between companies and their customers.
3. Entertainment - Collaborations between entertainment companies and brands can create opportunities for unique and immersive experiences for fans, ultimately driving engagement and revenue growth.
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