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Updated Fragrance Brands

Scentbird Undergoes its First Rebrand with an Elevated Look

— May 20, 2022 — Marketing
Scentbird undergoes a brand revamp featuring an elevated brand appearance. The subscription-based fragrance company has cemented its position as a destination for fragrance discovery. For the first time in the brand's history, the company is implementing a new color palette with neutral tones and updating its creative direction.

Some new aspects include unique textures, modern fonts, and a clean, minimalist monogram design. The new appearance reflects the brand's entry point into the world of fragrance. Mariya Nurislamova CEO at Scentbird, explains that "By creating a highly curated, customer-centric experience, Scentbird has become a portal for members to express themselves through fragrance." The brand's modernized identity renews its focus on its loyal customer base and growing list of brand partners.

Image Credit: Scentbird
Trend Themes
1. Fragrance Subscription Services - The success of Scentbird's rebranding highlights the opportunities for growth and disruption in the fragrance subscription industry.
2. Minimalist Branding - Scentbird's new clean and modern branding reflects a larger trend of companies opting for minimalist designs to appeal to consumers in a saturated market.
3. Personalized Fragrance - Scentbird's focus on a customer-centric experience highlights the potential for personalized fragrance services and the need for brands to cater to individual preferences.
Industry Implications
1. Fragrance Industry - The fragrance industry has an opportunity to tap into the subscription-based business model and customize their offerings to enhance the customer experience.
2. E-commerce - As more consumers turn to online shopping, the e-commerce industry has a unique opportunity to create a seamless and personalized shopping experience for fragrance enthusiasts.
3. Beauty and Personal Care - Companies in the beauty and personal care space can expand into the fragrance subscription industry by focusing on customization and a customer-centric approach.
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