SCENT Announces a Rebrand & a New Roster of Fragrances
Kalina N — May 22, 2024 — Art & Design
References: scent.co
SCENT is a modern candle subscription marketplace that streamlines the shopping experience for home fragrances. Recently, the company emphasized its contemporary sensibilities and asserted its position as a leading luxury candle subscription marketplace through a re-brand and introduced a new line of scents on its platform.
SCENT acts as a personal fragrance consultant and streamlines the shopping experience through the SCENT Profile Quiz. Upon completion of this assessment, SCENT founder Meg Lafferty and her team curate a special selection of products based on individual preferences.
Meg Lafferty shares about the brand: “We started SCENT as a way to bring new life into a space through fragrance. We do this by partnering with some of the most unique fragrance houses and perfumers around the world.
We hope to lead you on a journey of discovery through scent." Currently, the candle subscription marketplace has partnered with AMOLN, Nette, Lumira, Calming Park, Sana Jardin, Sidia, Everore, and SOH to bring luxurious and captivating home fragrances to its customers.
Image Credit: SCENT
SCENT acts as a personal fragrance consultant and streamlines the shopping experience through the SCENT Profile Quiz. Upon completion of this assessment, SCENT founder Meg Lafferty and her team curate a special selection of products based on individual preferences.
Meg Lafferty shares about the brand: “We started SCENT as a way to bring new life into a space through fragrance. We do this by partnering with some of the most unique fragrance houses and perfumers around the world.
We hope to lead you on a journey of discovery through scent." Currently, the candle subscription marketplace has partnered with AMOLN, Nette, Lumira, Calming Park, Sana Jardin, Sidia, Everore, and SOH to bring luxurious and captivating home fragrances to its customers.
Image Credit: SCENT
Trend Themes
1. Personalized-fragrance Services - Customizing fragrance selections based on user preferences enhances customer experience and loyalty.
2. Luxury-subscription Economies - Subscription models for high-end goods provide consistent revenue streams and unique customer engagement strategies.
3. Rebranding Strategies - Rebranding efforts combined with new product lines can reposition companies in competitive markets and attract new demographics.
Industry Implications
1. E-commerce - The rise of specialized online marketplaces catering to niche luxury goods fosters intense market competition and innovation.
2. Home-fragrance - The intersection of personal care and home décor opens up opportunities for products that enhance living environments through scent.
3. Subscription Services - Businesses utilizing subscription models can leverage data-driven personalization to keep customers engaged and reduce churn rates.
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