Vintage-inspired products offten capture consumer attention due to the nostalgia they exude. Such aesthetic sensibilities present themselves across industries and product categories — from Zab's Datil Pepper Hot Sauce which is offered in vintage-inspired single-serve packaging to the Niimbot B21 Label Printer which takes cues from classic typewriters.
In the candle space, brands like The Maker stand out with elegant vintage-inspired designs that elevate the home interior while fashion brands recall the cowboy aesthetics or the Y2K movement.
Collaborations are also present in this vintage-inspired product line-up. Earlier in March, Estelle Colored Glass and Simply Beverages joined forces to deliver an incredibly elegant colored glassware collection. K2 Skis, on the other hand, chose to work with a skilled artist and present striking prints for its Omen freestyle ski collection. Developed by Berlin-based artist Julia Schimautz, the prints draw inspiration from the '60s and '70s aesthetics.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
