Pottery Barn Kids, Pottery Barn Teen, and LoveShackFancy have collaborated on a new collection of floral-printed fashion and home goods. The collection comprises over 50 floral-focused items that can be used by children and adults alike, as LoveShackFancy founder Rebecca Hessel Cohen was inspired by her own experience as a mom shopping for her daughter’s bedrooms.
“I felt as if there was something missing in the market, and that my favorite florals and whimsical prints were something my girls would’ve loved when they were young and would translate perfectly to a collection for children, [...]” said Cohen in a statement.
The collaboration fuses the vintage-inspired aesthetics from LoveShackFancy with the youthful, bright energy of the Pottery Barn label. The charming collection features organic bedding, backpacks, chandeliers, and more dipped in stunning floral patterns.
Image Credit: LoveShackFancy, Pottery Barn
Key Themes Behind This Trend
- Floral Homewares
- Opportunity to disrupt the home goods industry by creating more vintage-inspired and organic floral products.
- Adult-child Collections
- Opportunity to create more fashion and home goods collections that can be used by both adults and children.
- Collaborative Collections
- Opportunity for different brands and designers to collaborate to create unique and charming collections.
Where This Applies
- Home Goods
- The home goods industry can benefit from more vintage-inspired and organic floral products.
- Fashion
- The fashion industry can benefit from more adult-child collections that can be worn by both parents and children.
- Retail
- The retail industry can benefit from more collaborative collections between different brands and designers.
