Consumers make their own paper advent calendars for the holidays
Implications - As brands continue to expand their advent countdown calendar offerings to include any number of goods, consumers are drawn to low-fuss, homemade versions that offer simplicity. Showcasing the common contemporary uses for paper crafting, the emergence of such projects in the mainstream highlights an interest in personalized, unbranded goods. This progression speaks to the consumer desire for authenticity during a typically consumerist season that is achieved through DIY projects and homespun holiday decor. [More]
