Acrylic Urethane Enamel Paints

HGTV Home® by Sherwin-Williams Has Launched a New Paint

HGTV Home® by Sherwin-Williams recently released a new acrylic urethane enamel paint designed for cabinets and furniture. This paint can be tinted to any color and comes in satin and semi-gloss finishes. It's intended to provide a durable, factory-like finish and is available exclusively at Lowe's stores and online.

The acrylic urethane enamel paint is highly adaptable, which allows homeowners to match existing decor or try new color schemes without the need for extensive renovations. The product also resists stains, scuffs, scratches, and moisture. It also provides a mildew- and mold-resistant finish, making it ideal for high-traffic areas like kitchens and bathrooms. The paint applies smoothly using a brush, roller, or sprayer, and it cleans up easily with soap and water. By providing a high-quality finish that mimics factory results, this paint offers a cost-effective solution for updating cabinets and furniture.

Image Credit: HGTV Home® by Sherwin-Williams

Customizable Paint Solutions
The ability to tint acrylic urethane enamel paints to any color allows for tailored home decor without extensive renovations.
Durable Coating Technologies
Acrylic urethane enamel paints offer high resistance to stains, scuffs, scratches, and moisture, making them ideal for high-traffic areas.
Eco-friendly Home Products
The easy clean-up with soap and water and the mildew- and mold-resistant properties make these paints a sustainable option for home improvements.

Industries Being Reshaped

Home Improvement
Innovative paint products that provide a durable, factory-like finish for cabinets and furniture can drive growth in the home renovation market.
Retail
Exclusive retail partnerships for versatile and high-performance paints can attract a dedicated customer base seeking quality home improvement solutions.
Eco-friendly Products
Paints that combine durability with easy clean-up and mold resistance appeal to environmentally conscious consumers.
SCORE
4.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 52%
Activity 63%
Freshness 30%