Nature-Inspired Paint Ranges

HGTV Home by Sherwin-Williams Introduced Naturally Refined

The HGTV Home by Sherwin-Williams line has introduced the 2025 Color Collection of the Year entitled Naturally Refined to provide consumers with a variety of shades to guide their design choices.

The paint palette features 10 versatile hues in all including Snowbound, Quietude, Convivial Yellow, Spiced Cider, Nomadic Desert, Stucco, Delft, Rocky River, Sequin and Nutshell. The shades range from warm to cool and prioritize a sense of tranquility that harnesses the hues of nature, while also keeping hades and materials inside the home in mind.

The Naturally Refined 2025 Color Collection of the Year in the HGTV Home by Sherwin-Williams line is being launched exclusively at Lowe's locations where shoppers in the US and Canada can peruse it in-person to make their design choices.

Nature-inspired Interior Design
The use of nature-inspired color palettes can transform home environments into tranquil, aesthetically pleasing spaces.
Exclusive Retail Collaborations
Strategic partnerships between brands and major retailers like Lowe's enhance consumer access to specially curated product lines.
Consumer-led Personalization
Providing a diverse range of paint hues allows consumers to personalize their living spaces in alignment with current design trends.

Sectors Adopting This

Home Improvement
The home improvement industry can benefit from offering eco-friendly, nature-inspired products that appeal to environmentally-conscious consumers.
Retail
Retailers can drive foot traffic and sales through exclusive collaborations with premier brands like Sherwin-Williams.
Interior Design
Interior design services capitalize on the demand for tranquility and personalization by integrating natural elements into their project offerings.
SCORE
4.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 46%
Activity 53%
Freshness 34%