John Pawson and Bleo Develop the Whitescale Collection
Amy Duong — June 21, 2025 — Art & Design
References: bleocollective
British designer John Pawson has created the Whitescale collection, which is a tonal palette that is made up only of white colors. This includes milk, salt, and marble, to name a few -- it was all unveiled during the 3 Days of Design. Pawson worked with Copenhagen-based color and surface brand Bleo.
Whitescale was described as "a meticulously calibrated gradient of whites," with hues based on mineral and vegetable references. Grønskov explained more about the collection "Right now, they're developing the 15th colour, which is more ashy and greyish. There were some colours where it took forever to get the right tone – it was so difficult, also because the light is changing. For Pawson's team, it was super important that [the colours] referenced the real world."
Image Credit: Bleo, Cajsa Carlson
Whitescale was described as "a meticulously calibrated gradient of whites," with hues based on mineral and vegetable references. Grønskov explained more about the collection "Right now, they're developing the 15th colour, which is more ashy and greyish. There were some colours where it took forever to get the right tone – it was so difficult, also because the light is changing. For Pawson's team, it was super important that [the colours] referenced the real world."
Image Credit: Bleo, Cajsa Carlson
Trend Themes
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Monochromatic Design Evolution — Monochromatic palettes are being redefined to incorporate subtle variations and real-world references, providing new avenues for personalized expression.
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Minimalist Aesthetic Reinvention — The focus on meticulously calibrated gradients in color collections showcases a shift towards nuanced and depth-enhanced minimalist aesthetics.
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Nature-inspired Color Schemes — Designers are increasingly drawing inspiration from natural elements to create palettes that resonate with authenticity and environmental consciousness.
Industry Implications
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Interior Design — The innovative use of monochromatic white tones in the Whitescale collection presents opportunities for interior designers to explore new dimensions in space curation.
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Paint Manufacturing — By incorporating intricate gradients and nature-inspired hues, paint manufacturers can differentiate their product lines in an increasingly competitive market.
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Surface Materials — The collaboration between designers and material brands exemplifies the potential for developing unique surface finishes that push traditional boundaries.
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