Amy Duong

I’m a writer and trend researcher with more than eight years of experience exploring the cultural shifts behind what people wear, buy, make, and talk about. I’ve written more than 29,000 articles across fashion, design, technology, lifestyle and consumer culture. I’ve also worked in editorial and creative roles in London, staying closely connected to the city’s fashion and cultural scene. I immerse myself in the ideas, aesthetics, and cultural references behind emerging trends, looking at why certain ideas take hold. My work is rooted in extensive trend research, with a focus on understanding where trends come from, why they resonate, and what they might tell us about where culture is heading.

amesduong@gmail.com