Benjamin Moore recently announced the launch of the reformulated AURA Waterborne Interior Paint. This cutting-edge formula offers durability and amplified color richness thanks to the exclusive 'Colour Lock' technology. The new paint is available in four finishes: Matte, Eggshell, Satin, and Semi-Gloss in a palette of 3,500 colors. With this new formula, you can apply all sheens smoothly and achieve superior hide across all colours. With the improvements made to the dry film, it is now able to maintain its low VOC properties and resist scuffs, stains and color fading.
To kick off the launch, Benjamin Moore joined forces with Celebrity Aura Reader Mystic Michaela to dive into how someone's auro can influence their space and how paint can reflect or enhance this energy. For example, "Sangria 2006-20 blends the logical and protective nature of red with yellow aura’s perfectionism and curiosity, while a tinge of green gives Palladian Blue HC-144 auras the intellectual edge of green auras, though they are, at heart, a compassionate blue hue."
Image Credit: Benjamin Moore
Why This Trend Is Growing
- Enhanced Color Technology
- The development of 'Colour Lock' technology in paint products provides an opportunity for disruptive innovation in the paint industry.
- Durability Improvements
- The ability to maintain low VOC properties while improving the durability of paint opens up opportunities for disruptive innovations in green products and sustainability efforts.
- Innovative Marketing Strategies
- Collaborations with experts outside of the industry, such as a celebrity aura reader, provide new ways to market and promote paint products and create unique customer experiences.
Industries Being Reshaped
- Paint and Coating Products
- The development of enhanced color technology in the paint industry provides opportunities for advancements and new products.
- Green Products and Sustainability
- The opportunity to maintain low VOC properties while improving durability in paint products can drive disruptive innovation in the green and sustainable products industry.
- Marketing and Advertising
- Innovative marketing strategies, such as collaborations with experts outside of the industry, present opportunities for disruption in the marketing and advertising industry.
