Behr Paint Company has introduced Hidden Gem (N430-6A) — a smoky jade hue — as its 2026 Color of the Year. The nuance was selected for its apparent ability to blend understated elegance with timeless sophistication.
This distinctive shade merges blue and green tones to create spaces that feel both serene and invigorating. According to Erika Woelfel, Behr’s VP of Color and Creative Services: "Now more than ever, there's a growing appetite for colors that challenge convention and bring an unexpected sense of wonder to everyday spaces. Hidden Gem captures that spirit in both name and color — its depth and refinement meet the desire for colors that are eternally stunning and stylish."
The company’s research supports this choice, revealing that 82% of Americans believe paint colors in their homes can influence self-confidence. The study also showed that Hidden Gem specifically resonated as captivating (58%), unique (67%), and capable of fostering tranquility (66%).
Image Credit: Behr Paint Company
Why This Trend Is Growing
- Sensory-driven Color Choices
- Color palettes like Hidden Gem emphasize the increasing focus on hues that foster emotional well-being and personal expression.
- Biophilic Design Elements
- Smoky jade tones align with the biophilic design trend, enhancing the connection between indoor spaces and the tranquil qualities of nature.
- Revitalized Home Interiors
- A growing demand for striking yet calming color schemes presents opportunities for innovative interior design transformations.
- Innovative Paint Manufacturing
- The focus on unique, nature-inspired colorways suggests potential advancements in sustainable paint production techniques using eco-friendly materials.
Industries Being Reshaped
- Interior Design
- Interior design professionals can capitalize on the trend of using distinctive yet sophisticated colors to craft inspiring living environments.
- Home Improvement Retail
- Retailers focusing on home improvement have the opportunity to market exclusive color choices that cater to the consumer desire for creativity and individuality.
- Consumer Psychology
- Businesses involved in consumer psychology research can explore the link between color perception and emotional responses, leveraging insights for strategic marketing.
