Sherwin-Williams' Radiant Lilac is The Loneliest Color for 2025
Laura McQuarrie — May 23, 2025 — Marketing
References: sherwin-williams & prnewswire
In 2024, Sherwin-Williams debuted The Loneliest Color to call attention to an unpopular color and in 2025, Radiant Lilac SW 0074 is one paint color that will no longer be overlooked. Although fewer than 1,000 gallons of Radiant Lilac SW 0074 have been tinted over the past year, this particular paint color shade was chosen for its quiet confidence and ability to add warmth to interior spaces.
Like Radiant Lilac SW 0074, women's professional sports have long been undervalued, which is why Sherwin-Williams teamed up with women's college basketball champion, the number-one draft pick for 2025, and professional basketball player, Paige Bueckers. Bueckers unveiled a custom handmade tracksuit crafted by Dapper Dan featuring The Loneliest Color during her first professional career tunnel walk in her hometown of Minneapolis against the Lynx.
Like Radiant Lilac SW 0074, women's professional sports have long been undervalued, which is why Sherwin-Williams teamed up with women's college basketball champion, the number-one draft pick for 2025, and professional basketball player, Paige Bueckers. Bueckers unveiled a custom handmade tracksuit crafted by Dapper Dan featuring The Loneliest Color during her first professional career tunnel walk in her hometown of Minneapolis against the Lynx.
Trend Themes
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Color-driven Marketing — Leveraging lesser-known paint colors for promotional campaigns presents an opportunity to explore the emotional and cultural resonance of hues.
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Athlete Brand Collaborations — Partnerships between brands and athletes can shine a spotlight on niche products and give them broader recognition and appeal.
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Fashion-paint Crossovers — Integrating unique paint colors into the fashion industry creates a platform for showcasing distinctive color palettes in wearable art.
Industry Implications
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Paint and Coatings — The promotion of underappreciated colors provides a unique angle for innovation in color marketing and product development strategies.
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Sports and Entertainment — Engaging athletes in marketing efforts introduces new channels for brand storytelling and product exposure.
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Apparel and Textiles — Collaborative efforts between paint brands and fashion designers can pave the way for novel product lines and creative design narratives.
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