Calm Comfort Nail Polishes

Beetles Nail Glow is Beetles Gel Polish's First Collab with Pantone

At Cosmoprof North America Las Vegas 2026, Beetles Gel Polish announced Beetles Nail Glow, its first official collaboration with Pantone. The six-shade collection is all about exploring color's role in self-care and inspiring a sense of calm and emotional comfort with a HEMA-free, TPO-free, and TMPTA-free formula for a gentler nail experience.

Meditative State, a soft pale blue, is the collection's hero shade and it's named to blend the feeling of "meditative" and "sedative" and express the soothing emotional energy explored across the limited-edition Beetles Nail Glow collaboration. Alongside Meditative State are self-leveling shades like Tender Pause, Pure Bliss and Stolen Moment, each promising one-coat color payoff and a high-saturation cream finish, whether they're used to accent nails, cover them fully, or mix with other Beetles products.

Mood-based Beauty
Color cosmetics are increasingly being positioned around emotional states, creating space for products that merge aesthetic expression with wellness-centered sensory benefits.
Cleaner Gel Formulas
HEMA-free, TPO-free, and TMPTA-free nail systems reflect a growing shift toward gentler salon-quality products that reduce irritation concerns without sacrificing performance.
Collaborative Color Authority
Partnerships with established color institutions like Pantone bring credibility and cultural relevance to beauty launches, opening opportunities for limited-edition collections built around trend forecasting.

Industries Being Reshaped

Beauty and Personal Care
Self-care-driven nail products are reshaping the category by blending cosmetic performance with emotional comfort, ingredient transparency, and collectible shade storytelling.
Cosmetics Retail
Limited-edition color collaborations give retailers differentiated merchandising moments that connect seasonal beauty demand with wellness-oriented consumer narratives.
Nail Salon Services
Professional nail providers can benefit from gentler gel innovations that offer high-saturation results while appealing to clients seeking safer-feeling, mood-enhancing treatments.
SCORE
5.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 44%
Activity 33%
Freshness 100%