Emotive Nail Polishes

Beetles Gel Polish Emotional Spectrum Inspires Empowerment & Wellness

Pop culture moments, exotic locations, in-demand fashion styles and seasons often inspire nail polish names but for the release of the Beetles Gel Polish Emotional Spectrum Collection, the ethical and cruelty-free DIY nail art leader looked to colors that represent the full spectrum of feelings.

Beetles Gel Polish Emotional Spectrum is a 68-piece, all-in-one nail kit with 35 colors of gel nail polish, each one designed to express the wearer's feelings and boost their emotional health through the transformative power of color.

Within the DIY gel nail polish kit, beauty lovers will find other essentials like a no-wipe top coat, glitter top coat, matte top coat and base coat, plus a professional UV/LED nail lamp and tools like cuticle removers, nail stickers and lint-free nail wipes.

Emotionally-inspired Beauty Products
Beauty products tailored to reflect and enhance emotional wellbeing are becoming increasingly popular, creating new dimensions of personal care.
DIY Personal Care Kits
Comprehensive at-home beauty kits provide consumers with professional tools and products, empowering them to perform salon-quality treatments independently.
Ethical Beauty
The shift toward cruelty-free and ethically produced beauty products highlights growing consumer demand for sustainable and conscientious personal care options.

Industries Being Reshaped

Beauty and Personal Care
The evolving focus on emotions within the beauty industry is driving the development of products that cater to both aesthetic and mental well-being.
DIY and At-home Services
The rise in demand for DIY beauty solutions is transforming the market, allowing consumers to replicate professional services with accessible and comprehensive kits.
Sustainable and Ethical Products
Increasing consumer awareness around ethical issues in product manufacturing is pushing the beauty industry towards more sustainable and cruelty-free practices.
SCORE
3.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 30%
Activity 52%
Freshness 34%

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