This list of toy trends in 2024 has everything from DIY robotics toys to branded denim puzzle cubes, which promise to shape how kids play, learn, and grow. In this list, we’ll explore the top examples set to captivate young minds and inspire the next generation of innovators.
One notable contributor is MMG Brands, which recently launched itSmol™, a line of miniature collectible vinyl figurines set to spark joy for consumers of all ages. itSmol™ offers two enchanting series: Teanie Tots™, nestled in miniature teacups, and the vibrant itSmol Moosh-Moosh collection.
Another example comes from Disney, which has released a limited-edition Aurora Doll in celebration of the 65th anniversary of Sleeping Beauty. This collectible item is a must-have for devoted movie fans, offering a beautifully crafted tribute to the iconic princess.
For more toy trends in the year ahead, check out Trend Hunter's 2025 Trend Report.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
