Mattel's Career of the Year Barbies have celebrated more than 250 professions and the Barbie Women in Film collection puts a spotlight on the influential creatives who shape the entire entertainment industry.
Visionary storytelling and boundless creativity from Barbie director Greta Gerwig had an astronomical impact on Mattel's Barbie franchise, transcending traditional boundaries and reshaping the brand's narrative in a modern way that resonated with audiences globally and elevated the franchise to new heights of cultural significance. Fittingly, the 2024 Career of the Year collection includes Director Barbie—complete with a film script, viewfinder and headset—as well as Studio Executive Barbie, Cinematographer Barbie and Movie Star Barbie with a trophy, dressed and accessorized to make an appearance on the red carpet.
What Makes This Trend Stand Out
- Empowering Movie Industry Dolls
- Mattel's Career of the Year Barbies celebrate women in film, empowering young girls to pursue careers in the movie industry.
- Spotlight on Influential Creatives
- Mattel's Barbie Women in Film collection puts a spotlight on the influential creatives who shape the entire entertainment industry, inspiring a new generation of filmmakers.
- Reshaping Brand Narrative
- Greta Gerwig's visionary storytelling and boundless creativity reshaped the Mattel Barbie franchise, elevating it to new heights of cultural significance and opening doors for disruptive innovation opportunities.
Sectors Adopting This
- Toy Manufacturing
- Mattel's Career of the Year Barbies create opportunities for innovation in the toy manufacturing industry, with a focus on inclusivity and representation.
- Film and Entertainment
- The Barbie Women in Film collection inspires innovation in the film and entertainment industry, with a focus on promoting female representation in key roles and giving a voice to underrepresented stories.
- Fashion and Design
- The Movie Star Barbie in the Career of the Year collection offers disruptive innovation opportunities in the fashion and design industry, with its red carpet-inspired outfits and accessories.
