Mattel introduces a new collection of Barbie dolls dubbed the Dream Besties which are newly designed and catered towards an older youth demographic. The goal is to inspire them to share their special talents with the world. The capsule is comprised of four dolls that embody their own career aspirations, respective interests, hobbies, personalities, and styles.
Kicking off the doll collection is none other than Barbie 'Malibu' Roberts, who is working to become the founder and CEO of her own makeup brand. Barbie 'Brooklyn' Roberts follows with the goal of being a globally recognized choreographer. They are joined by Teresa Rivera and Renee Chao -- Teresa has aspirations of starting her own video game company and Renee dreams of hosting a food and travel show.
Image Credit: Mattel
Why This Trend Is Growing
- Youth-inspired Career Dolls
- The Dream Besties collection targets older youth with dolls that reflect varied career aspirations.
- Personalized Doll Characters
- Each doll in the Dream Besties lineup boasts unique hobbies, styles, and personalities, adding a personal touch to playtime.
- Talented Role Models
- The dolls, from an aspiring makeup brand CEO to a future choreographer, serve as role models for youth exploring diverse talents.
Industries Being Reshaped
- Toy Manufacturing
- The introduction of career-focused dolls like the Dream Besties can push the toy industry towards more educational and aspirational designs.
- Youth Entertainment
- Dolls that embody diverse career aspirations can enrich the youth entertainment sector by promoting role models with varied interests.
- Educational Products
- By incorporating elements of career exploration, the Dream Besties dolls align with the educational products industry, merging playtime with learning.
