Top 100 Media Trends in 2024

From Pop Culture Bars to Immersive Entertainment Venues

— February 5, 2025 — Pop Culture
2024 Media Trends highlight the fusion of technology, storytelling, and consumer engagement, emphasizing immersive experiences and pop culture-inspired innovations. These trends redefine audience interaction through dynamic entertainment venues, collaborative partnerships, and personalized content.

Key highlights include the 'PEPSI x Regal Celebrate Gladiator II' collaboration with the 'Pepsi COLAsseum,' delivering a fan-centric experience inspired by the celebrated film franchise. 'Showrunner’s AI-Generated TV Shows' empower users with tools to create and control bespoke content, marking a shift toward user-driven media.

Pop culture aficionados will enjoy 'Basic's Bar,' a space designed for fans, while 'Netflix Stories' allows viewers to shape their own narrative adventures. Literary enthusiasts can delve into 'Club Crackers' #BookTok-inspired Book CLUB House,' translating the digital trend into real-world engagement. Set to debut in 2025, 'Netflix Houses' offer fully immersive entertainment environments, while the 'Forever 21 x Wicked Collection' combines theatrical magic with fashion-forward design.

These trends showcase media's evolution toward interactive, inclusive, and innovative entertainment experiences.

To learn more about media trends for the upcoming year, check out Trend Hunter's 2025 Trend Report.
6.9
Score
Popularity
Activity
Freshness
100
Heartwarming Streaming Services
Heartwarming Streaming Services
Hallmark+ Shares Feel-Good Content & Exclusive Membership Benefits
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99
Sports-centric In-Flight Entertainment Systems
Sports-centric In-Flight Entertainment Systems
Air Canada Introduces New Live TV Sports Channels
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98
Goalkeeper-Led Home Appliance Campaigns
Goalkeeper-Led Home Appliance Campaigns
Hisense Partners with Iker Casillas and Manuel Neuer
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97
VR Entertainment Theatres
VR Entertainment Theatres
iQIYI Launched its 'Love Between Fairy and Devil' Experience in Macao
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96
Streaming Service Installations
Streaming Service Installations
Hulu Returns to Comic-Con San Diego with its Animayhem Activation
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95
Outdoor Toronto Film Festivals
Outdoor Toronto Film Festivals
The Lavazza IncluCity Film Festival is Back from June to July
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94
Pirate-Themed Game Expansions
Pirate-Themed Game Expansions
Fortnite is Collaborating with Pirates of the Caribbean
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93
Indigenous Artist-Inspired Postal Stamps
Indigenous Artist-Inspired Postal Stamps
Canada Post Has Introduced a Stamp to Honor Elisapie
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92
Curated Plushie Subscription Boxes
Curated Plushie Subscription Boxes
YumeTwins Boasts Kawaii Plushies, Home Goods, and More
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91
Hot Pepper-Flavored Vodkas
Hot Pepper-Flavored Vodkas
Spirit of Gallo Has Introduced the New Collaborative Heat Check
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90
Refreshingly Sweet Frozen Beverages
Refreshingly Sweet Frozen Beverages
Burger King Unveiled its New Frozen Pink Lemonade
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89
Singer-Songwriter-Inspired Hotel Lounges
Singer-Songwriter-Inspired Hotel Lounges
1 Hotel Toronto Introduces the 'Folklore Lounge'
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88
Financial Bootcamp Micro-Series
Financial Bootcamp Micro-Series
H&R Block's Responsibility Island Parodies Scripted Reality TV
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87
Building Block Fantasy Games
Building Block Fantasy Games
LEGO Horizon Adventures Features an All-New Depiction of Aloy
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86
Country Music Songwriting Contests
Country Music Songwriting Contests
Busch Light Fans have the Chance to Inspire a BRELAND Song
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85
Urban Anime Action Games
Urban Anime Action Games
'Zenless Zone Zero' is Hoyoverse's Latest Mobile Sensation
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84
Immersive Rhythmic Concert Games
Immersive Rhythmic Concert Games
Epic Games Added Guitar Controller Support to 'Fortnite Festival'
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83
Festival Hearing Protection Partnerships
Festival Hearing Protection Partnerships
Eargasm Joins North Coast Music Festival for Ear Health
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82
Modern Audio Studio Branding
Modern Audio Studio Branding
No Fixed Address Has Developed a Visual Identity for DOKI DOKI
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81
Innovative Music Streaming Services
Innovative Music Streaming Services
PewPee Emerges as a Groundbreaking Music Streaming Service
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80
Immersive Sci-Fi Metaverses
Immersive Sci-Fi Metaverses
Futureverse & Ready Player One Creators Establish Readyverse Studios
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79
Virtual Reality Rhythm Games
Virtual Reality Rhythm Games
Metal: Hellslinger is Coming to VR on All Major Platforms
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78
Community-Focused Movie Screenings
Community-Focused Movie Screenings
'Join or Die' Screenings Aims to Foster Real-Life Connections
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77
Pop Icon-Approved Sound Systems
Pop Icon-Approved Sound Systems
Jin of BTS and Dolby Team Up to Celebrate the Stars Single
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76
Authenticated News Apps
Authenticated News Apps
Digital Trust Network 'Click' Challenges the Threat of Misinformation
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75
Survival Game Show Experiences
Survival Game Show Experiences
Netflix is Launching a Squid Game Experience in New York in October
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74
Canned Cola Cocktails
Canned Cola Cocktails
The Horoyoi Netflix Cola Sours Celebrate the Return of Squid Game
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73
Candy-Supported Movie Events
Candy-Supported Movie Events
M&M's® Partners with Outdoor Summer Movie Events in Canada
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72
Bat-Inspired Collector Watch Sets
Bat-Inspired Collector Watch Sets
Kross Studio Showcases a Series of Batman-Themed Watches
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71
Baguette-Scented Stamps
Baguette-Scented Stamps
La Poste Created Scratch-and-Sniff Stamps Inspired by a Beloved Baked Good
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70
Pop Culture Bars
Pop Culture Bars
Basic is Building a Sports Bar for Pop Culture Fans
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69
Team-Based Hero Games
Team-Based Hero Games
Valve is Working on 'Deadlock,' a 6v6 Hero Shooter with Existing Properties
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68
Immersive VR Thriller Games
Immersive VR Thriller Games
PlaySide Studios Announced 'Shattered' Thriller for VR Consoles
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67
Interactive Mixed-Reality Films
Interactive Mixed-Reality Films
What If...?: An Immersive Story is an Apple Vision Pro Exclusive
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66
Semi-Reality Comedy Shows
Semi-Reality Comedy Shows
Nathan Fielder's ‘The Rehearsal’ is Set for a Comeback in 2025
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65
Athlete-Backed Media Partnerships
Athlete-Backed Media Partnerships
Draymond Green Extends His Partnership with The Volume
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64
AI-Powered Music Remixing Apps
AI-Powered Music Remixing Apps
Sprite is Reprising its Limelight Music Platform for Consumers
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63
Entertainment-Driven Beauty Marketing
Entertainment-Driven Beauty Marketing
Skincalories Creates a Unique and Musical Brand Experience
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62
AI Vocal Removers
AI Vocal Removers
LALAL.AI Uses Transformer Models for Vocal Separation
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61
Video Series Toy Lines
Video Series Toy Lines
Moose Toys Will Create a Toy Line for The Amazing Digital Citrus
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60
Movie-Themed Fast-Food Campaigns
Movie-Themed Fast-Food Campaigns
White Castle Commemorates 'Harold & Kumar Go to White Castle'
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59
Collaborative Rhythm Game Controllers
Collaborative Rhythm Game Controllers
CRKD Released a Specialized Controller for Fortnite Festival
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58
Eerie Film-Based Deodorant Campaigns
Eerie Film-Based Deodorant Campaigns
Secret Deodorant Debuts a Beetlejuice Beetlejuice Commercial
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57
Adventure RPG Apparel Collabs
Adventure RPG Apparel Collabs
UNIQLO UT Launched a Second Final Fantasy Apparel Line
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56
Immersive Hotel Sound Suites
Immersive Hotel Sound Suites
'W Toronto Hotel's Sound Suite' is Reimagined
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55
AI-Generated Bookstores
AI-Generated Bookstores
BookBud.ai Launched a First-of-Its-Kind Bookstore and Library Hybrid
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54
Hardcore Hip Hop Collaborations
Hardcore Hip Hop Collaborations
DGK Partners with Onyx to Commemorate BACDAFUCUP
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53
Remastered Japanese RPGs
Remastered Japanese RPGs
Nintendo Announced Xenoblade Chronicles X: Definitive Edition
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52
Transparent Cinema LED Screens
Transparent Cinema LED Screens
Unilumin Group Makes a Significant Advancement in Film Technology
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51
AI Radio Hosts
AI Radio Hosts
OFF Radio Krakow Reaches Younger Listeners with Virtual Personas
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50
Filmic Toaster Pastry Packaging
Filmic Toaster Pastry Packaging
Unfrosted Inspired Pop-Tarts' Limited-Edition "Trat-Pops" Boxes
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49
Book Series-Inspired Retreats
Book Series-Inspired Retreats
Club Crackers Brings #BookTok to Life with the 'Book CLUB House'
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48
Animated Series Reboots
Animated Series Reboots
Aardman and Mattel to Develop New 'Pingu' Animated Series
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47
Charitable Streaming Service Pop-Ups
Charitable Streaming Service Pop-Ups
All Proceeds from 'As Seen on Netflix' Support Mental Health
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46
Volumetric Video Creation Tools
Volumetric Video Creation Tools
Gracia AI Raised $1.2 Million to Bolster its AI Video Tools
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45
Immersive Entertainment Venues
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
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44
Streaming Service Gift Boxes
Streaming Service Gift Boxes
The Netflix Gift Box Shares Collectibles from Favorite Franchises
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43
Cinematic Colosseum Experiences
Cinematic Colosseum Experiences
PEPSI x Regal Celebrate Gladiator II with the 'Pepsi COLAsseum'
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42
Red Carpet Partnerships
Red Carpet Partnerships
Campari Negroni is the Exclusive Red Cocktail of TIFF 2024
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41
AI Voice Generators
AI Voice Generators
ElevenLabs' Voice Design 2.0 Turns Descriptive Prompts into Unique Voices
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40
AI-Generated TV Shows
AI-Generated TV Shows
Showrunner Lets Fans Create User-Generated Episodes
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39
Streetwear Culture Music Partnerships
Streetwear Culture Music Partnerships
Spotify x BAPE Redefine Hip Hop with New Playlist Covers
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38
Crispy Dark-Themed Burgers
Crispy Dark-Themed Burgers
Burger King Korea x Netflix Partner for the 'Du-Tum Burger'
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37
Multisensory Culinary Soundtracks
Multisensory Culinary Soundtracks
The Al Bronzo Soundtrack Pairs with Barilla's Al Bronzo Pasta
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36
Web3 Gaming Partnerships
Web3 Gaming Partnerships
DIGA Labs and Ambrus Studio are Forging a Web3 Platform for PC
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35
Video Game-Inspired Tabletop Games
Video Game-Inspired Tabletop Games
KessCo Debuts the Sonic Speed Battle Tabletop Game
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34
Flat-Panel Guitar Amps
Flat-Panel Guitar Amps
Eminent Technology Launched the 'Model Twenty Two' Sequel to its Amp
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33
TV Series-Inspired Ice Creams
TV Series-Inspired Ice Creams
Häagen-Dazs Has Partnered with the Emily in Paris Television Series
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32
AI-Driven Media Recommendations
AI-Driven Media Recommendations
Tubi Scenes Helps Viewers Quickly Discover Movies & TV Shows
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31
Musician Metaverse Collaborations
Musician Metaverse Collaborations
Lady Gaga Announced Herself as the Next Fortnite Festival Artist
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30
Anti-Hero Coffee Campaigns
Anti-Hero Coffee Campaigns
Tim Hortons Embraces Deadpool & Wolverine in Its Marketing
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29
Fridge-Decorating Social Trends
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
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28
Social Media News Updates
Social Media News Updates
Meta's Threads Update Features a 'Trending Now' Feed for Relevant News
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27
Psychedelic Microdosing Platforms
Psychedelic Microdosing Platforms
SetSet Aims to Make Microdosing Safe and Accessible
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26
Streaming Series Games
Streaming Series Games
Netflix Stories Invites Viewers to Participate in Their Own Adventures
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25
Brick-and-Mortar Collectibles Stores
Brick-and-Mortar Collectibles Stores
POP MART Debuted Its First Permanent Store in the Netherlands
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24
Anime-Inspired Jewelry Collections
Anime-Inspired Jewelry Collections
King Ice Collaborates on a Pokémon Jewelry Collection
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23
Cult Movie-Inspired Tumblers
Cult Movie-Inspired Tumblers
Dragon Glassware Boasts the Mean Girls Burn Book Tumbler
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22
Gamified Youth-Focused News Apps
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
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21
Grunge Musician-Honouring Guitars
Grunge Musician-Honouring Guitars
Epiphone Collaborates with Dave Grohl on the Dave Grohl DG-335
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20
Vibrant Retro Tech Collections
Vibrant Retro Tech Collections
The Retrospekt x Miffy Collection Features Illustrious Devices
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19
Makeup-Inspired Music Collaborations
Makeup-Inspired Music Collaborations
e.l.f. Cosmetics Launches 'Get Ready With Me The Album'
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18
Exclusive Sci-Fi-Inspired Keyboards
Exclusive Sci-Fi-Inspired Keyboards
The Drop + the Lord of the Rings™ Rohan™ Keyboard is Slick
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17
Sriracha-Inspired Music Campaigns
Sriracha-Inspired Music Campaigns
Lee Kum Kee Presents a Saucy Summers Playlist and Music Collabs
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16
Spooky Hair Color Lines
Spooky Hair Color Lines
Splat Hair Color Draws Inspiration from Beetlejuice Beetlejuice
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15
Next-Gen News Apps
Next-Gen News Apps
Shades is a News and Culture App for Gen Z and Gen Alpha
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14
Animated GenAI Books
Animated GenAI Books
Hypnovels Rendered Moby Dick into a Dynamic Format for Readers Everywhere
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13
Toaster Pastry Galleries
Toaster Pastry Galleries
The Pop(T)Art Gallery Recreates Iconic Artwork with Pop-Tarts
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12
Immersive VR Musical Experiences
Immersive VR Musical Experiences
BLACKPINK is Hosting a VR Concert in Meta's Horizon Worlds App
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11
Romantic Champagne Cocktails
Romantic Champagne Cocktails
Emily in Paris' Chamère is Now Available in Ready-to-Drink Formats
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10
Disney-Inspired Home Fragrances
Disney-Inspired Home Fragrances
Aroma360 Transports Individuals into the Magical World of Disney
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9
Song-on-Demand AI Tools
Song-on-Demand AI Tools
'Suno V3' Improves on its Previous Model Based on User Feedback
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8
Anniversary-Celebrating Toy Collections
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
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7
Cartoon-Inspired Beverage Collaborations
Cartoon-Inspired Beverage Collaborations
Joyburst Partners with Disney and Pixar's Inside Out 2
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6
Characterized Filmic Drinkware
Characterized Filmic Drinkware
Starbucks Debuts Wicked-Inspired Drinkware
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5
Anti-Hero Shoe Collections
Anti-Hero Shoe Collections
adidas Partners with Marvel to Release a Deadpool and Wolverine Line
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4
Movie-Inspired Apparel Collections
Movie-Inspired Apparel Collections
Forever 21 X Wicked's Collection Captures the Magic of the Film
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3
Video Game-Inspired Watch Collaborations
Video Game-Inspired Watch Collaborations
Kojima Productions & Anicorn Watches Co-Design a Watch
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2
Nostalgic Cartoon-Inspired Beauty Products
Nostalgic Cartoon-Inspired Beauty Products
Lush Debuts the Teenage Mutant Ninja Turtles Collection
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1
Musician Album-Inspired Parfums
Musician Album-Inspired Parfums
Melanie Martinez' 'Portals' Scent is Inspired by the Portals Album
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