Draymond Green, the four-time NBA Champion, extends his partnership with The Volume and secures a multi-year deal for his The Draymond Green Show, an award-winning podcast entering its third season. Recognized for authenticity, Green's podcast earned accolades, including iHeart Sports Podcast of the Year and the Webby People’s Voice Award in 2022. Season 3 debuts on a new YouTube channel, featuring Draymond Green addressing his recent on-court suspension.
The partnership will see The Volume co-developing, co-producing, and distributing content for Draymond Green's media brand 'The New Media.' The Volume, founded in 2021, focuses on unique sports personalities, recently partnering with Shannon Sharpe’s Shay Shay Media. The network boasts a lineup including Cowherd, Sharpe, Green, Ochocinco, Teague, Sherman, Cormier, and others, generating significant digital engagement in 2023.
Image Credit: Draymond Green, Fanduel
What Makes This Trend Stand Out
- Athlete-backed Media Partnerships
- The partnership between Draymond Green and The Volume demonstrates the trend of athlete-backed media partnerships.
- Award-winning Sports Podcasts
- Draymond Green's podcast, The Draymond Green Show, winning accolades such as iHeart Sports Podcast of the Year and the Webby People’s Voice Award, highlights the trend of award-winning sports podcasts.
- Digital Engagement in Sports Media
- The Volume's lineup of sports personalities, including Draymond Green, Cowherd, Sharpe, Ochocinco, Teague, Sherman, Cormier, and others, generating significant digital engagement, reflects the trend of digital engagement in sports media.
Sectors Adopting This
- Sports Media
- The partnership between Draymond Green and The Volume showcases disruptive innovation opportunities in the sports media industry.
- Podcasting
- Draymond Green's award-winning podcast and its multi-year deal with The Volume presents disruptive innovation opportunities in the podcasting industry.
- Digital Content Creation
- The digital engagement and co-development of content by The Volume for Draymond Green's media brand 'The New Media' demonstrate disruptive innovation opportunities in the digital content creation industry.
