Just as there are sports bars for fans of football, basketball and baseball, Basic is on a mission to build a sports bar for pop culture fans. Rather than having screens dedicated to showing the latest matches and games, Basic is a place where pop culture fans will gather to view the latest episodes of their favorite reality TV shows, and award shows like the Oscars and Grammys.
After closing up her social media agency and founding Basic, 25-year-old entrepreneur and content creator Kelsie Exley is documenting the journey of opening this pop culture bar online.
“I find myself usually watching those events or shows alone in my bedroom or my living room,” Exley told Small Business BC, “Maybe sometimes having a few girlfriends over, but I always had this vision of being in a beautiful space like a bar that’s very feminine and having other women and people around that have the same interests as me and we all get to experience watching the award shows and reality shows together.”
Image Credit: No Revisions on Unsplash
Why This Trend Is Growing
- Themed Entertainment Venues
- The rise of pop culture-themed bars caters to niche communities who want immersive and social experiences beyond traditional sports viewings.
- Social Viewing Events
- Businesses are transforming solitary viewing of reality TV and award shows into communal, social experiences within dedicated venues.
- Content Creator-driven Spaces
- Pop culture bars led by social media influencers offer unique opportunities for authentic community building and brand partnerships.
Industries Being Reshaped
- Hospitality
- The hospitality industry is increasingly focusing on creating specialized venues that cater to unique and specific customer interests, such as pop culture fandoms.
- Entertainment
- Entertainment sectors are merging with hospitality to create hybrid spaces where people can enjoy live viewing parties for popular TV events in a bar setting.
- Social Media
- Social media platforms are pivotal for promoting and documenting unique venues like pop culture bars, leveraging follower communities for organic growth.
