Nightcap Focuses on Female-Led Socializing & Safe Environments
Laura McQuarrie — November 27, 2021 — Lifestyle
References: thespiritsbusiness
With a rise in drink spiking and consumers feeling concerned for their safety during nights out, UK-based bar operator Nightcap is on a mission to offer a fun, safe and female-led socializing experience.
Nightcap was founded in 2020 with the aim of becoming the UK’s largest bar operator through the acquisition and growth of hospitality concepts, and it has since acquired The London Cocktail Club (now named The Cocktail Club) and Adventure Bar Group, which operates chains like Tonight Josephine and Blame Gloria. There are plans to expand the latter two bar chains, and Nightcap CEO Sarah Tillingham says "We think both brands have a large untapped demand for female-led socializing in welcoming, safe environments around the country."
Nightcap was founded in 2020 with the aim of becoming the UK’s largest bar operator through the acquisition and growth of hospitality concepts, and it has since acquired The London Cocktail Club (now named The Cocktail Club) and Adventure Bar Group, which operates chains like Tonight Josephine and Blame Gloria. There are plans to expand the latter two bar chains, and Nightcap CEO Sarah Tillingham says "We think both brands have a large untapped demand for female-led socializing in welcoming, safe environments around the country."
Trend Themes
1. Female-led Nightlife - The demand for female-led socializing experiences that prioritize safety presents an opportunity for operators to create niche spaces for female-based customers.
2. Safe Socializing - Establishments that employ safety measures such as drink monitoring create an opportunity to remain competitive in a nightlife industry that increasingly emphasizes safety.
3. Bar Acquisitions - Acquiring pre-existing bar and nightclub chains allows for rapid expansion and further market penetration.
Industry Implications
1. Hospitality - The hospitality industry has an opportunity to cater to customers looking for safe and inclusive socializing experiences through specialized, female-led bar and club concepts.
2. Nightlife - The nightlife industry has an opportunity to prioritize safety measures and female-led experiences to attract female customers and those with safety concerns during nights out.
3. Mergers & Acquisitions (M&A) - The trend of M&A in the nightclub/bar industry could create a market disruption as larger operators acquire smaller chains and consolidate the industry.
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