The November 2021 marketing trends were informed most notably by innovative augmented reality activations and immersive in-store shopping experiences.
For example, Swigr launched a playful AR tool for the beverage industry that allows shoppers to play a game of Space Invaders on their beer cans. Meanwhile, Universal Pictures teamed up with Snap Inc. to launch an interactive, AR-powered marketing promotion for the new film 'Halloween Kills.' The new activation places the film's iconic killer, Michael Myers, right into users living rooms.
As for in-store retail developments, Nespresso launched a highly-immersive boutique shop in London that combines AR technology and human-led classes to draw attention to the "art" of coffeemaking. Elsewhere, Canadian winter clothing brand Canada Goose opened the 'Snow Room' in the U.S. -- a freezing cold room designed to simulate a snowstorm in which customers are invited to test out a Canada Goose jacket.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
