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Pasta-Topped Pizzas

The DiGiorno Original Rising Crust Mac & Cheese Pizza is Arriving in Spring

— October 8, 2021 — Marketing
The DiGiorno Original Rising Crust Mac & Cheese Pizza is a hybrid frozen food option for consumers seeking out a way to satisfy their craving for a cheesy meal that doesn't skimp on flavor. The pizza is crafted using the brand's signature crust that has been topped with a creamy and cheesy macaroni and cheese that is inspired by the Stouffer's brand recipe. The pizza is capable of being prepared from the comfort of home and will provide perfect results thanks to its specialty recipe.

The DiGiorno Original Rising Crust Mac & Cheese Pizza is arriving in spring 2022 for consumers to pick up, but is presently being made available as part of a sweepstakes for 100 lucky entrants to enjoy now sooner.

Image Credit: DiGiorno
Trend Themes
1. Hybrid Food Options - There is an opportunity for food brands to create hybrid frozen food options to satisfy consumers' cravings for unique and flavorful meals.
2. Brand Collaborations - Collaborations between food brands can create innovative and unique frozen food options that can appeal to a wider audience.
3. Mac and Cheese Pizza - Mac and cheese pizza is an emerging food trend that restaurants and food brands can tap into to create innovative and unique menu items.
Industry Implications
1. Frozen Foods - The frozen food industry can capitalize on the trend of creating hybrid food options to offer consumers innovative and unique frozen meal choices.
2. Food and Beverage - The food and beverage industry can leverage brand collaborations to create unique and innovative meal choices that can amplify their brands and increase consumer appeal.
3. Restaurant - Restaurants can create innovative menu items by incorporating emerging food trends such as mac and cheese pizza to keep up with changing consumer preferences and tastes.
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