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Top 100 Marketing Trends in July

From Prideful Shoe Campaigns to Kindness-Focused Hashtags

— July 17, 2021 — Lifestyle
These July 2021 marketing trends focus on inclusivity and bringing the world together during such unpredictable times. This past year has reminded society of the importance of human connections in an isolated world. Companies have taken the liberty of including some of these themes into their campaigns to reflect their evolving social values.

One example of this is UGG and Lil Nas X's prideful footwear campaign. The pair showcases colorful and highly texturized images of Lil Nas X sporting fuzzy rainbow slides. A portion of the UGG Pride collection's proceeds is donated to GLAAD.

Another notable campaign is TikTok's #CreateKindness endeavor. The series aims to raise awareness around bullying and encourage users to share "heartwarming moments that inspired them to spread kindness."
6.5
Score
Popularity
Activity
Freshness
100
Heat-to-Eat Asian-Inspired Cuisine
Heat-to-Eat Asian-Inspired Cuisine
The Itsu Chilled Food-to-Go Range is Launching at UK Markets
<
99
Drag Culture-Celebrating Dishes
Drag Culture-Celebrating Dishes
Chipotle's June 2021 Lineup Includes a Trixie Mattel Price Burrito
<
98
Recycled Packaging Drink Ranges
Recycled Packaging Drink Ranges
Yazoo is Rolling Out 100% rPET Bottles That are Easy to Recycle
<
97
Environmentally Scented Fragrance Collections
Environmentally Scented Fragrance Collections
The Aesop Othertopias Collection Has Three Scents
<
96
QSR Cup-Inspired Sneakers
QSR Cup-Inspired Sneakers
The In-N-Out Burger Drink Cup Shoes Have a Recognizable Design
<
95
Candy-Inspired Beverage Products
Candy-Inspired Beverage Products
The Morinaga Ramune Candy Cup Drink is Best Enjoyed Chilled
<
94
Beer-Flavored Cooking Mixes
Beer-Flavored Cooking Mixes
These Guinness Recipe Mixes Come in Three Options to Choose From
<
93
Chickpea-Based Chocolate Spreads
Chickpea-Based Chocolate Spreads
Fabalous Hazelnut Chocolate Spread Now Comes in Two New Flavors
<
92
Fashion Designer Wine Bottle Collaborations
Fashion Designer Wine Bottle Collaborations
Jeremy Scott Created New Label for Ecco Domani
<
91
QR Code Art Galleries
QR Code Art Galleries
Campart & Affordable Art Fair Turned Ad Space into Outdoor Galleries
<
90
Convenient Midweek Breakfast Products
Convenient Midweek Breakfast Products
These New Bob Evans Breakfast Products Come in Two Options
<
89
Gender-Fluid Skin Serums
Gender-Fluid Skin Serums
Offered by Noto Botanics, This Agender Oil is Ideal for the Face and Neck
<
88
Pride Runway Games
Pride Runway Games
Kenneth Cole & Zynga Created the High Heels Game for Pride Month
<
87
Vegan-Friendly Frozen Pizzas
Vegan-Friendly Frozen Pizzas
The Dr. Oetker Ristorante Vegan Margherita Pomodori is Certified
<
86
Hot Sauce Cicada Cookbooks
Hot Sauce Cicada Cookbooks
Frank's Red Hot Cicada Cookbook Challenges Fans to Explore New Tastes
<
85
Fridge-Friendly Hard Seltzer Packs
Fridge-Friendly Hard Seltzer Packs
The White Claw Hard Seltzer Variety Pack is Launching in the UK
<
84
Multi-Functional Vegan Cosmetics
Multi-Functional Vegan Cosmetics
This KVD Beauty Product Can Be Used in Three Ways
<
83
Health-Focused Snack Bars
Health-Focused Snack Bars
This Perkier Probiotic Snack Bar Comes in Two Flavor Options
<
82
Reduced Serving Size Beers
Reduced Serving Size Beers
Heineken Minis Offer a Smaller Version of the Brand's Original Beer
<
81
Nutritional Dairy-Free Drink Mixes
Nutritional Dairy-Free Drink Mixes
Big Train Beverage Mixes Have the GanedenBC30 Probiotic
<
80
Satisfying Keto-Friendly Granolas
Satisfying Keto-Friendly Granolas
GoodTo Go Grain-Free Granola Comes in Two Tasty Flavors
<
79
Plant-Based Protein Bars
Plant-Based Protein Bars
Tone It Up's Chocolate Peanut Butter Bar is Created for Women by Women
<
78
Beneficial Hand Health Cosmetics
Beneficial Hand Health Cosmetics
These New Dove Hand Hygiene Products Include Three Varieties
<
77
Plastic Littering Prevention Packaging
Plastic Littering Prevention Packaging
Pure-Pak Cartons will Now Have the Pure-TwistFlip Cap
<
76
Whimsical Flavorful Juice Redesigns
Whimsical Flavorful Juice Redesigns
Genuis Juice Taps ROOK/NYC for New Branding
<
75
Father's Day Guidance Contests
Father's Day Guidance Contests
Progressive Insurance is Giving Away Cameos from Dr. Rick
<
74
Ready-to-Eat Barbecue Meats
Ready-to-Eat Barbecue Meats
These New Sadler's Smokehouse Products are High-Quality
<
73
Beer-Branded Insurance Initiatives
Beer-Branded Insurance Initiatives
Budweiser Debuts the "Lifestyle-Based" Budweiser Insurance
<
72
Vegan Fast Food Rebrands
Vegan Fast Food Rebrands
Plant-Based QSR Globally Local Recently Rebranded to 'Odd Burger'
<
71
Tropically Inspired Snack Chips
Tropically Inspired Snack Chips
Pringles Wavy Pineapple Habanero are Limited-Edition
<
70
Health-Focused Product Labels
Health-Focused Product Labels
The Nutri-Score Labeling System Helps Consumers Make Healthy Choices
<
69
Summery Gummy Candies
Summery Gummy Candies
Haribo Goldbears Summer Edition Have New Summer Flavors and Colors
<
68
Cafe-Quality Prepackaged Coffee Drinks
Cafe-Quality Prepackaged Coffee Drinks
Arctic Coffee is Rolling Out Two New Ambient Drink Options
<
67
Recycled Seafood Packaging
Recycled Seafood Packaging
Aldi is Introducing New Packaging Made Using Prevented Ocean Plastic
<
66
Revolutionized Lingerie Brand Purposes
Revolutionized Lingerie Brand Purposes
Victoria's Secret Debuts the New VC Collective
<
65
Branded Virtual Outfits
Branded Virtual Outfits
Pacsun's Fashion Initiative Shares Styles on the Roblox Avatar Marketplace
<
64
Flavorful Boba Drink Syrups
Flavorful Boba Drink Syrups
The Torani Puremade Black Sugar Syrup is Inspired by Kokuto Sugar
<
63
Vegan Chocolate-Covered Fruit Snacks
Vegan Chocolate-Covered Fruit Snacks
The Forest Feast Dipped Fruit Snacks are Satiating
<
62
Superfood-Infused Serums
Superfood-Infused Serums
iNNBeauty's Green Machine is a Superfood Serum with Multiple Benefits
<
61
Traffic-Activated Ketchup Ads
Traffic-Activated Ketchup Ads
Inspired by a Slow Pour, Heinz is Rewarding Drivers Stuck in Traffic
<
60
Plant-Based Picnic Snacks
Plant-Based Picnic Snacks
Quorn Sweet Chilli Bites are Made with the Brand's mycoprotein
<
59
Digital Wedding Stickers
Digital Wedding Stickers
David's Bridal Created BrideMojis to Meet the Needs of Modern Brides
<
58
Plant-Based Celeb-Approved Cosmetics
Plant-Based Celeb-Approved Cosmetics
Seratopical Revolution was Created with Nicole Kidman
<
57
On-the-Go Breakfast Snack Cakes
On-the-Go Breakfast Snack Cakes
These New Hostess Breakfast Snacks Come in Three Varieties
<
56
Kindness-Focused Social Media Campaigns
Kindness-Focused Social Media Campaigns
TikTok Recently Launched a Global #CreateKindness Campaign
<
55
Beer-Covered Popcorn Snacks
Beer-Covered Popcorn Snacks
The Joe & Seph's Budweiser Gourmet Popcorn is Handmade
<
54
Uniquely Flavored Organic Vodkas
Uniquely Flavored Organic Vodkas
Belvedere Organic Infusions Just Launched a Made-in-Nature Range
<
53
Premium Hydration Bottled Waters
Premium Hydration Bottled Waters
Jovē Alkaline Water Has Advanced Cellular Hydration Technology
<
52
Pride-Celebrating Chocolate Packaging
Pride-Celebrating Chocolate Packaging
The Purdy's 'All Together Now Gift Box' is Inclusive
<
51
Father's Day Knot Wraps
Father's Day Knot Wraps
Lush Updated its Knot Wraps with Father's Day Prints
<
50
Captured CO2 Hand Sanitizers
Captured CO2 Hand Sanitizers
Air Co. 'Air Spray' Takes a Sustainable Approach to Sanitizer
<
49
Breakfast Cereal-Flavored Candy Bars
Breakfast Cereal-Flavored Candy Bars
The Kit Kat Fruity Cereal Bar Mimics a Familiar Flavor
<
48
Oversized Sour Candy Products
Oversized Sour Candy Products
Skittle Giants Crazy Sours Have a Large, Tart Formulation
<
47
Recycled Ocean Plastic Mattresses
Recycled Ocean Plastic Mattresses
The Harmony Lux Hybrid Mattress is Going to the Aquarium
<
46
Creatively Elegant Jewelry Lines
Creatively Elegant Jewelry Lines
BlackQueerMagic Turns Heads with Thoughtfully Beautiful Designs
<
45
Holistic Lavender Farm Memberships
Holistic Lavender Farm Memberships
Terre Bleu Launches the 'Beyond the Yellow Door' Membership
<
44
Pride-Honoring Athletic Collections
Pride-Honoring Athletic Collections
The Under Armour 2021 Pride Capsule is Designed by Unified
<
43
Refined Rebranded Supermarket Products
Refined Rebranded Supermarket Products
The Salling Group's Private Label Products Got a New Look
<
42
Backyard Stadium Experiences
Backyard Stadium Experiences
Subway Brought the Stadium Experience to Fans' Gardens
<
41
Tattoo-Protecting Sunscreens
Tattoo-Protecting Sunscreens
CannaSmack Ink Guard SPF 30 is Powered by Cannabis Sativa Seed Oil
<
40
Inclusive Grooming Brands
Inclusive Grooming Brands
The Fellowship Challenges the Traditional Aesthetic of Men's Products
<
39
Celebratory Sampling Trucks
Celebratory Sampling Trucks
GODIVA's Chocolate Truck Recalls an Original Pink Design
<
38
Beer-Holding Merchandise Collections
Beer-Holding Merchandise Collections
The 'Hold My Coors' Collection Includes Six Items
<
37
Tea-Inspired Loungewear
Tea-Inspired Loungewear
Pure Leaf Enters Fashion World This National Iced Tea Day
<
36
Pop-Up Dark Restaurants
Pop-Up Dark Restaurants
Lay's Launched a Restaurant on UberEats for Just Two Days
<
35
Celebratory Ice Cream Campaigns
Celebratory Ice Cream Campaigns
The Häagen-Dazs 'Love The Mix' Campaign Encourages Playfulness
<
34
Thoughtful Private Label Rebrands
Thoughtful Private Label Rebrands
Coop Netherlands Tapped Customers for its Private Label Rebrand
<
33
Naturally Formulated Health Gummies
Naturally Formulated Health Gummies
The Asystem Complete Calm System Gummies are Clinically Backed
<
32
Functional Gut Health Refreshments
Functional Gut Health Refreshments
The Acid League Living Tonics Come in Three Flavors
<
31
Exclusive Alien-Themed Seltzers
Exclusive Alien-Themed Seltzers
The Alien-Themed Bud Light Seltzers Come in Four Flavors
<
30
Post-Pandemic Deodorant Ads
Post-Pandemic Deodorant Ads
Degree Issues Reminder to Wear Deodorant Again as Things Open Up
<
29
Sustainable Beach Bar Pop-Ups
Sustainable Beach Bar Pop-Ups
Corona Created a Bar at the Beach Without Metal, Plastic or Concrete
<
28
Science-Backed Sensitive Skincare
Science-Backed Sensitive Skincare
GoodSkin MD from P&G is Launching Exclusively at CVS
<
27
Classic Arcade Cabinets
Classic Arcade Cabinets
The Class of '81 Arcade Machine Comes in a New Ms. PAC-MAN/GALAGA Finish
<
26
Weight Loss Support Supplements
Weight Loss Support Supplements
The DAO Drops SKINNY Drops are Packed with Natural Ingredients
<
25
Plant-Based Scrambled Eggs
Plant-Based Scrambled Eggs
The Kewpie HOBOTAMA Egg Substitute is Versatile
<
24
Backyard Glamping Experiences
Backyard Glamping Experiences
Glamp Boursin Will Transform a Fan's Backyard into a Foodie Escape
<
23
Adventure-Encouraging Experiences
Adventure-Encouraging Experiences
Hyatt Hotels Corporation Announces 40+ Unique 'Explor-cations'
<
22
Instant Noodle Dice Games
Instant Noodle Dice Games
The Yahtzee: Cup Noodles Board Game is a Collector's Edition
<
21
Hair Loss Shampoo Lines
Hair Loss Shampoo Lines
The Conceptual Dr. Women Shampoo Range is Elegantly Designed
<
20
Refined Everyday Fashion Collections
Refined Everyday Fashion Collections
The sacai x Dior Collection is a Creative Love Story
<
19
Branded Dog Appreciation Contests
Branded Dog Appreciation Contests
Lagunitas Debuts Contest to Fuel Dog Appreciation
<
18
Football-Themed Snack Chips
Football-Themed Snack Chips
Pringles 'Pringoooals' are Coming Back in Two Flavors
<
17
Beer-Branded Sneaker Collaborations
Beer-Branded Sneaker Collaborations
The Dame 7 EXT/PLYs Sport Modelo's Iconic Blue and Gold Colors
<
16
Gen Z Fashion Hubs
Gen Z Fashion Hubs
Yoox Created a Dedicated Section for Young Consumers Called Hi_GuyZ!
<
15
Capable Cost-Friendly eBikes
Capable Cost-Friendly eBikes
The Vvolt Alpha eBike Taps Electronics Company Acer for its Motor
<
14
Three-Sided Futuristic Billboards
Three-Sided Futuristic Billboards
Sunset Spectacular is an Outdoor Billboard to Engage Pedestrians
<
13
Summer Grilling Capsules
Summer Grilling Capsules
Brightland Offers a Summer-Ready Set for Bbq Celebrations
<
12
Natural Meditation Drinks
Natural Meditation Drinks
Moment's Ingredient List is Thoughtful and Free-From Bad Vibes
<
11
2SLGBTQIA+ Supporting QR Codes
2SLGBTQIA+ Supporting QR Codes
Skittles QueeR Codes Link to Content from Diverse Creators
<
10
Tropically Flavored Citrus Sodas
Tropically Flavored Citrus Sodas
These New Mountain Dew Sodas Celebrate the 'Summer of Baja'
<
9
Fashion-Focused Restaurant Pop-Ups
Fashion-Focused Restaurant Pop-Ups
The Dior at Alto Pop-Up Adds Fashion Flair to Selfridges' Store
<
8
Modern Luxury Fashion Collections
Modern Luxury Fashion Collections
ALIÉTTE's Clothing is Made-to-order and Uniquely Chic
<
7
Prideful Footwear Campaigns
Prideful Footwear Campaigns
UGG and Lil Nas X Launched a Colorful Pride Campagin
<
6
Shoe-Shaped Beer Koozies
Shoe-Shaped Beer Koozies
New Balance and Miller Lite Created the Shoezie for Father's Day
<
5
Next-Gen Fashion Pop-Ups
Next-Gen Fashion Pop-Ups
The LDC X Westfield London Pop-Up Retail Experience is Interactive
<
4
Occasion-Focused Alcohol-Free Drinks
Occasion-Focused Alcohol-Free Drinks
Hiyo Drinks Have 25-Calories and Five-Grams of Sugar
<
3
Immersive Hair Experiences
Immersive Hair Experiences
The 185 GHD House Lets Guests Explore a Virtual 3D Environment
<
2
Shoppable Digital Wardrobes
Shoppable Digital Wardrobes
FaceCake's Infinite Virtual Closet is Driven by AR and AI
<
1
Culinary Art Supply Condiments
Culinary Art Supply Condiments
'Food Crayons' Instantly Add Flavor and Color to Any Dish
<