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Top 100 Marketing Trends in July

From Prideful Shoe Campaigns to Kindness-Focused Hashtags

— July 17, 2021 — Lifestyle
These July 2021 marketing trends focus on inclusivity and bringing the world together during such unpredictable times. This past year has reminded society of the importance of human connections in an isolated world. Companies have taken the liberty of including some of these themes into their campaigns to reflect their evolving social values.

One example of this is UGG and Lil Nas X's prideful footwear campaign. The pair showcases colorful and highly texturized images of Lil Nas X sporting fuzzy rainbow slides. A portion of the UGG Pride collection's proceeds is donated to GLAAD.

Another notable campaign is TikTok's #CreateKindness endeavor. The series aims to raise awareness around bullying and encourage users to share "heartwarming moments that inspired them to spread kindness."
8.8
Score
Popularity
Activity
Freshness
100
Father's Day Guidance Contests
Father's Day Guidance Contests
Progressive Insurance is Giving Away Cameos from Dr. Rick
<
99
Drag Culture-Celebrating Dishes
Drag Culture-Celebrating Dishes
Chipotle's June 2021 Lineup Includes a Trixie Mattel Price Burrito
<
98
Beneficial Hand Health Cosmetics
Beneficial Hand Health Cosmetics
These New Dove Hand Hygiene Products Include Three Varieties
<
97
QSR Cup-Inspired Sneakers
QSR Cup-Inspired Sneakers
The In-N-Out Burger Drink Cup Shoes Have a Recognizable Design
<
96
Whimsical Flavorful Juice Redesigns
Whimsical Flavorful Juice Redesigns
Genuis Juice Taps ROOK/NYC for New Branding
<
95
Revolutionized Lingerie Brand Purposes
Revolutionized Lingerie Brand Purposes
Victoria's Secret Debuts the New VC Collective
<
94
Summery Gummy Candies
Summery Gummy Candies
Haribo Goldbears Summer Edition Have New Summer Flavors and Colors
<
93
QR Code Art Galleries
QR Code Art Galleries
Campart & Affordable Art Fair Turned Ad Space into Outdoor Galleries
<
92
Fashion Designer Wine Bottle Collaborations
Fashion Designer Wine Bottle Collaborations
Jeremy Scott Created New Label for Ecco Domani
<
91
Recycled Packaging Drink Ranges
Recycled Packaging Drink Ranges
Yazoo is Rolling Out 100% rPET Bottles That are Easy to Recycle
<
90
Kindness-Focused Social Media Campaigns
Kindness-Focused Social Media Campaigns
TikTok Recently Launched a Global #CreateKindness Campaign
<
89
Pride Runway Games
Pride Runway Games
Kenneth Cole & Zynga Created the High Heels Game for Pride Month
<
88
Gender-Fluid Skin Serums
Gender-Fluid Skin Serums
Offered by Noto Botanics, This Agender Oil is Ideal for the Face and Neck
<
87
Fridge-Friendly Hard Seltzer Packs
Fridge-Friendly Hard Seltzer Packs
The White Claw Hard Seltzer Variety Pack is Launching in the UK
<
86
Vegan Fast Food Rebrands
Vegan Fast Food Rebrands
Plant-Based QSR Globally Local Recently Rebranded to 'Odd Burger'
<
85
Vegan-Friendly Frozen Pizzas
Vegan-Friendly Frozen Pizzas
The Dr. Oetker Ristorante Vegan Margherita Pomodori is Certified
<
84
Tropically Flavored Citrus Sodas
Tropically Flavored Citrus Sodas
These New Mountain Dew Sodas Celebrate the 'Summer of Baja'
<
83
Digital Wedding Stickers
Digital Wedding Stickers
David's Bridal Created BrideMojis to Meet the Needs of Modern Brides
<
82
Nutritional Dairy-Free Drink Mixes
Nutritional Dairy-Free Drink Mixes
Big Train Beverage Mixes Have the GanedenBC30 Probiotic
<
81
Beer-Flavored Cooking Mixes
Beer-Flavored Cooking Mixes
These Guinness Recipe Mixes Come in Three Options to Choose From
<
80
Multi-Functional Vegan Cosmetics
Multi-Functional Vegan Cosmetics
This KVD Beauty Product Can Be Used in Three Ways
<
79
Tropically Inspired Snack Chips
Tropically Inspired Snack Chips
Pringles Wavy Pineapple Habanero are Limited-Edition
<
78
Branded Virtual Outfits
Branded Virtual Outfits
Pacsun's Fashion Initiative Shares Styles on the Roblox Avatar Marketplace
<
77
Candy-Inspired Beverage Products
Candy-Inspired Beverage Products
The Morinaga Ramune Candy Cup Drink is Best Enjoyed Chilled
<
76
Environmentally Scented Fragrance Collections
Environmentally Scented Fragrance Collections
The Aesop Othertopias Collection Has Three Scents
<
75
Heat-to-Eat Asian-Inspired Cuisine
Heat-to-Eat Asian-Inspired Cuisine
The Itsu Chilled Food-to-Go Range is Launching at UK Markets
<
74
Convenient Midweek Breakfast Products
Convenient Midweek Breakfast Products
These New Bob Evans Breakfast Products Come in Two Options
<
73
Post-Pandemic Deodorant Ads
Post-Pandemic Deodorant Ads
Degree Issues Reminder to Wear Deodorant Again as Things Open Up
<
72
Chickpea-Based Chocolate Spreads
Chickpea-Based Chocolate Spreads
Fabalous Hazelnut Chocolate Spread Now Comes in Two New Flavors
<
71
Reduced Serving Size Beers
Reduced Serving Size Beers
Heineken Minis Offer a Smaller Version of the Brand's Original Beer
<
70
Hot Sauce Cicada Cookbooks
Hot Sauce Cicada Cookbooks
Frank's Red Hot Cicada Cookbook Challenges Fans to Explore New Tastes
<
69
Recycled Seafood Packaging
Recycled Seafood Packaging
Aldi is Introducing New Packaging Made Using Prevented Ocean Plastic
<
68
Health-Focused Snack Bars
Health-Focused Snack Bars
This Perkier Probiotic Snack Bar Comes in Two Flavor Options
<
67
Satisfying Keto-Friendly Granolas
Satisfying Keto-Friendly Granolas
GoodTo Go Grain-Free Granola Comes in Two Tasty Flavors
<
66
Flavorful Boba Drink Syrups
Flavorful Boba Drink Syrups
The Torani Puremade Black Sugar Syrup is Inspired by Kokuto Sugar
<
65
Exclusive Alien-Themed Seltzers
Exclusive Alien-Themed Seltzers
The Alien-Themed Bud Light Seltzers Come in Four Flavors
<
64
Beer-Branded Insurance Initiatives
Beer-Branded Insurance Initiatives
Budweiser Debuts the "Lifestyle-Based" Budweiser Insurance
<
63
Capable Cost-Friendly eBikes
Capable Cost-Friendly eBikes
The Vvolt Alpha eBike Taps Electronics Company Acer for its Motor
<
62
Celebratory Ice Cream Campaigns
Celebratory Ice Cream Campaigns
The Häagen-Dazs 'Love The Mix' Campaign Encourages Playfulness
<
61
Beer-Covered Popcorn Snacks
Beer-Covered Popcorn Snacks
The Joe & Seph's Budweiser Gourmet Popcorn is Handmade
<
60
Football-Themed Snack Chips
Football-Themed Snack Chips
Pringles 'Pringoooals' are Coming Back in Two Flavors
<
59
Tattoo-Protecting Sunscreens
Tattoo-Protecting Sunscreens
CannaSmack Ink Guard SPF 30 is Powered by Cannabis Sativa Seed Oil
<
58
Plant-Based Celeb-Approved Cosmetics
Plant-Based Celeb-Approved Cosmetics
Seratopical Revolution was Created with Nicole Kidman
<
57
Pride-Celebrating Chocolate Packaging
Pride-Celebrating Chocolate Packaging
The Purdy's 'All Together Now Gift Box' is Inclusive
<
56
Oversized Sour Candy Products
Oversized Sour Candy Products
Skittle Giants Crazy Sours Have a Large, Tart Formulation
<
55
Cafe-Quality Prepackaged Coffee Drinks
Cafe-Quality Prepackaged Coffee Drinks
Arctic Coffee is Rolling Out Two New Ambient Drink Options
<
54
Vegan Chocolate-Covered Fruit Snacks
Vegan Chocolate-Covered Fruit Snacks
The Forest Feast Dipped Fruit Snacks are Satiating
<
53
Superfood-Infused Serums
Superfood-Infused Serums
iNNBeauty's Green Machine is a Superfood Serum with Multiple Benefits
<
52
Recycled Ocean Plastic Mattresses
Recycled Ocean Plastic Mattresses
The Harmony Lux Hybrid Mattress is Going to the Aquarium
<
51
Uniquely Flavored Organic Vodkas
Uniquely Flavored Organic Vodkas
Belvedere Organic Infusions Just Launched a Made-in-Nature Range
<
50
Ready-to-Eat Barbecue Meats
Ready-to-Eat Barbecue Meats
These New Sadler's Smokehouse Products are High-Quality
<
49
Traffic-Activated Ketchup Ads
Traffic-Activated Ketchup Ads
Inspired by a Slow Pour, Heinz is Rewarding Drivers Stuck in Traffic
<
48
Refined Rebranded Supermarket Products
Refined Rebranded Supermarket Products
The Salling Group's Private Label Products Got a New Look
<
47
Plant-Based Picnic Snacks
Plant-Based Picnic Snacks
Quorn Sweet Chilli Bites are Made with the Brand's mycoprotein
<
46
On-the-Go Breakfast Snack Cakes
On-the-Go Breakfast Snack Cakes
These New Hostess Breakfast Snacks Come in Three Varieties
<
45
Plant-Based Protein Bars
Plant-Based Protein Bars
Tone It Up's Chocolate Peanut Butter Bar is Created for Women by Women
<
44
Captured CO2 Hand Sanitizers
Captured CO2 Hand Sanitizers
Air Co. 'Air Spray' Takes a Sustainable Approach to Sanitizer
<
43
Father's Day Knot Wraps
Father's Day Knot Wraps
Lush Updated its Knot Wraps with Father's Day Prints
<
42
Classic Arcade Cabinets
Classic Arcade Cabinets
The Class of '81 Arcade Machine Comes in a New Ms. PAC-MAN/GALAGA Finish
<
41
Plastic Littering Prevention Packaging
Plastic Littering Prevention Packaging
Pure-Pak Cartons will Now Have the Pure-TwistFlip Cap
<
40
Backyard Stadium Experiences
Backyard Stadium Experiences
Subway Brought the Stadium Experience to Fans' Gardens
<
39
Celebratory Sampling Trucks
Celebratory Sampling Trucks
GODIVA's Chocolate Truck Recalls an Original Pink Design
<
38
Health-Focused Product Labels
Health-Focused Product Labels
The Nutri-Score Labeling System Helps Consumers Make Healthy Choices
<
37
Holistic Lavender Farm Memberships
Holistic Lavender Farm Memberships
Terre Bleu Launches the 'Beyond the Yellow Door' Membership
<
36
Breakfast Cereal-Flavored Candy Bars
Breakfast Cereal-Flavored Candy Bars
The Kit Kat Fruity Cereal Bar Mimics a Familiar Flavor
<
35
2SLGBTQIA+ Supporting QR Codes
2SLGBTQIA+ Supporting QR Codes
Skittles QueeR Codes Link to Content from Diverse Creators
<
34
Plant-Based Scrambled Eggs
Plant-Based Scrambled Eggs
The Kewpie HOBOTAMA Egg Substitute is Versatile
<
33
Beer-Holding Merchandise Collections
Beer-Holding Merchandise Collections
The 'Hold My Coors' Collection Includes Six Items
<
32
Pride-Honoring Athletic Collections
Pride-Honoring Athletic Collections
The Under Armour 2021 Pride Capsule is Designed by Unified
<
31
Premium Hydration Bottled Waters
Premium Hydration Bottled Waters
Jovē Alkaline Water Has Advanced Cellular Hydration Technology
<
30
Inclusive Grooming Brands
Inclusive Grooming Brands
The Fellowship Challenges the Traditional Aesthetic of Men's Products
<
29
Beer-Branded Sneaker Collaborations
Beer-Branded Sneaker Collaborations
The Dame 7 EXT/PLYs Sport Modelo's Iconic Blue and Gold Colors
<
28
Adventure-Encouraging Experiences
Adventure-Encouraging Experiences
Hyatt Hotels Corporation Announces 40+ Unique 'Explor-cations'
<
27
Pop-Up Dark Restaurants
Pop-Up Dark Restaurants
Lay's Launched a Restaurant on UberEats for Just Two Days
<
26
Tea-Inspired Loungewear
Tea-Inspired Loungewear
Pure Leaf Enters Fashion World This National Iced Tea Day
<
25
Weight Loss Support Supplements
Weight Loss Support Supplements
The DAO Drops SKINNY Drops are Packed with Natural Ingredients
<
24
Creatively Elegant Jewelry Lines
Creatively Elegant Jewelry Lines
BlackQueerMagic Turns Heads with Thoughtfully Beautiful Designs
<
23
Thoughtful Private Label Rebrands
Thoughtful Private Label Rebrands
Coop Netherlands Tapped Customers for its Private Label Rebrand
<
22
Sustainable Beach Bar Pop-Ups
Sustainable Beach Bar Pop-Ups
Corona Created a Bar at the Beach Without Metal, Plastic or Concrete
<
21
Refined Everyday Fashion Collections
Refined Everyday Fashion Collections
The sacai x Dior Collection is a Creative Love Story
<
20
Three-Sided Futuristic Billboards
Three-Sided Futuristic Billboards
Sunset Spectacular is an Outdoor Billboard to Engage Pedestrians
<
19
Functional Gut Health Refreshments
Functional Gut Health Refreshments
The Acid League Living Tonics Come in Three Flavors
<
18
Science-Backed Sensitive Skincare
Science-Backed Sensitive Skincare
GoodSkin MD from P&G is Launching Exclusively at CVS
<
17
Instant Noodle Dice Games
Instant Noodle Dice Games
The Yahtzee: Cup Noodles Board Game is a Collector's Edition
<
16
Naturally Formulated Health Gummies
Naturally Formulated Health Gummies
The Asystem Complete Calm System Gummies are Clinically Backed
<
15
Hair Loss Shampoo Lines
Hair Loss Shampoo Lines
The Conceptual Dr. Women Shampoo Range is Elegantly Designed
<
14
Branded Dog Appreciation Contests
Branded Dog Appreciation Contests
Lagunitas Debuts Contest to Fuel Dog Appreciation
<
13
Gen Z Fashion Hubs
Gen Z Fashion Hubs
Yoox Created a Dedicated Section for Young Consumers Called Hi_GuyZ!
<
12
Prideful Footwear Campaigns
Prideful Footwear Campaigns
UGG and Lil Nas X Launched a Colorful Pride Campagin
<
11
Backyard Glamping Experiences
Backyard Glamping Experiences
Glamp Boursin Will Transform a Fan's Backyard into a Foodie Escape
<
10
Summer Grilling Capsules
Summer Grilling Capsules
Brightland Offers a Summer-Ready Set for Bbq Celebrations
<
9
Occasion-Focused Alcohol-Free Drinks
Occasion-Focused Alcohol-Free Drinks
Hiyo Drinks Have 25-Calories and Five-Grams of Sugar
<
8
Natural Meditation Drinks
Natural Meditation Drinks
Moment's Ingredient List is Thoughtful and Free-From Bad Vibes
<
7
Fashion-Focused Restaurant Pop-Ups
Fashion-Focused Restaurant Pop-Ups
The Dior at Alto Pop-Up Adds Fashion Flair to Selfridges' Store
<
6
Modern Luxury Fashion Collections
Modern Luxury Fashion Collections
ALIÉTTE's Clothing is Made-to-order and Uniquely Chic
<
5
Shoe-Shaped Beer Koozies
Shoe-Shaped Beer Koozies
New Balance and Miller Lite Created the Shoezie for Father's Day
<
4
Next-Gen Fashion Pop-Ups
Next-Gen Fashion Pop-Ups
The LDC X Westfield London Pop-Up Retail Experience is Interactive
<
3
Immersive Hair Experiences
Immersive Hair Experiences
The 185 GHD House Lets Guests Explore a Virtual 3D Environment
<
2
Shoppable Digital Wardrobes
Shoppable Digital Wardrobes
FaceCake's Infinite Virtual Closet is Driven by AR and AI
<
1
Culinary Art Supply Condiments
Culinary Art Supply Condiments
'Food Crayons' Instantly Add Flavor and Color to Any Dish
<