These July 2021 marketing trends focus on inclusivity and bringing the world together during such unpredictable times. This past year has reminded society of the importance of human connections in an isolated world. Companies have taken the liberty of including some of these themes into their campaigns to reflect their evolving social values.
One example of this is UGG and Lil Nas X's prideful footwear campaign. The pair showcases colorful and highly texturized images of Lil Nas X sporting fuzzy rainbow slides. A portion of the UGG Pride collection's proceeds is donated to GLAAD.
Another notable campaign is TikTok's #CreateKindness endeavor. The series aims to raise awareness around bullying and encourage users to share "heartwarming moments that inspired them to spread kindness."
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
