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Cafe-Quality Prepackaged Coffee Drinks

Arctic Coffee is Rolling Out Two New Ambient Drink Options

— June 4, 2021 — Marketing
These new Arctic Coffee drinks are being launched by the brand to offer consumers with an easier way to enjoy come cafe-quality beverages from almost anywhere. The new Café Latte and Caramel Latte flavors are being rolled out in ambient versions to offer a shelf-stable option for retailers to stock. The drinks, while shelf-stable, are made with Devonshire milk to ensure they offer a high-quality flavor.

Arctic Coffee Brand Manager Jo Taylor commented on the new products saying, "We have heard from consumers that they cannot always find Arctic Coffee when they are out and about, and we know not all outlets, especially smaller convenience stores, cafes and sandwich shops, have space to keep stock chilled before it goes in the fridge to be sold, so it seemed like the obvious next step. In introducing the new ambient, long life range extensions we have been careful to ensure that none of Arctic’s ‘fresh’ taste and smooth texture have been lost. Through extensive product development and consumer trials we believe that we have achieved this and can’t wait to see Arctic appearing in an even wider range of retail and foodservice outlets from this summer.”
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